reconnecting with clients | two people shaking hands

The Power of Reconnecting With Clients to Grow Your Business

Want to really grow your business? Look no further than your current and past clients.

One of my clients, a law practice, has been steadily growing their business with a simple little strategy. Every week, each of the four attorneys in the practice spend 20-30 minutes reaching out to former clients just to say hi and see how things are going.

If it works for them, it can work for me – and you.

Yes, I (and you) could do this in one fell swoop with a newsletter, but there’s a problem with a newsletter. OK-to-crappy open rates. Lack of personalization and intimacy. Miserable engagement as a whole.

Instead, make it super personal:

Hey Adam,

Long time no talk! How ARE you? I miss working with you and the team – that last project was such a blast. Want to grab lunch over the next couple of weeks and catch up? My treat – just shoot me your availability and we’ll get something on the calendar.

Talk soon,


In less than 2 minutes, I composed and sent a lovely little note to a client. So far, my open rate has been 100%. So has my engagement rate. Oh, and did I mention I have been getting new clients, new projects, and referrals this way?

The beauty in pursuing business growth through clients is this: They already know and like you. They know what you’re capable of and they can be your brand ambassadors if you just give them a nudge in the right direction.

Try it – see how it works for you. Oh, and let me know what your success rate is!


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