The Cobbler Has No Shoes, or How I Fail as a Copywriter

I have a confession to make: I am a terrible copywriter. Really, truly horrible. Miserable. A complete failure.

Wanna guess why?

I’m the proverbial cobbler who walks around barefoot. (And yes, I am literaly barefoot right now, but that’s because it’s, like, 85 degrees out and I only wear shoes when I have to during the warmer months and I’m sitting out in my backyard with my feet nestled in the green grass and it feels awesome and makes me so happy. But I digress.)

You see, I spend 8:30am to 4:30pm Monday through Friday writing … for my clients. I work with them on brand messaging that is clear and concise. I write their blog posts so they don’t have to. I update their website content to reflect who they really are and the tremendous value they provide their clients.

The worst part? I even blog for some big companies about all the things all small business owners should be doing – things that I should be doing – email marketing, social media marketing, branding, PR, building customer loyalty, BLOGGING for pete’s sake.

Do I take my own advice? Of course not. I’m too busy. I’m at a loss for what to write about. I ignore deadlines I set for myself. Hence I’m barefoot.

Well, no more. I’m going to be the copywriter who sets a good example, who doesn’t just walk the walk but talks the talk. Check back with me every week and follow my progress as I check off my to-do list:

  • Build myself an email marketing program
  • Start using Google+ and Instagram for work
  • Get better at using LinkedIn and Twitter REGULARLY
  • Start blogging every week
  • And anything else I think of in the meantime

Til then, I am curious – What stops you from treating your business with as much care as your clients?

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