A successful marketing campaign arrives in the right place, at the right time, with the right message. I know that’s not super helpful, which is why we get asked, “What time should we send marketing emails?” I wish I had a straightforward answer. It really depends...

Twitter’s security issues, loss of active users and revenue woes are well documented, to the point that many people had been writing off the social media network. Well, guess what? I did a little research and lo and behold, Twitter is still relevant in 2020. Here’s...

Making partner at a law firm is typically a seven to 10 year process, but it’s not a guarantee. In any given year, equity partners average only 30 percent of all attorneys. If you want to be on partner-track, follow this checklist for attorneys.  Have a...

Last week, I wrote about marketing tactics that I have tried over the years – and that completely failed to help grow my agency. This week, I thought it would be fun to share the marketing campaigns that have worked.  Marketing campaigns that have been successful  Remember,...

Marketing is all about experimenting to see what works and what doesn’t. Even though I’m an expert in the field, some marketing tactics I’ve tried have not worked.  These marketing tactics #failed  When I say that these marketing tactics didn’t work, I mean they didn’t contribute to...

Case studies are the red-headed stepchildren of content marketing; they are mostly ignored. That’s a shame, because, done right, a case study can be a really powerful lead generation tool.  Why I love case studies – and you should too  They’re short Case studies do not have to...