A few weeks ago, my friend Brad asked how to reach people who are unreachable – the busy business owners, the principals in large firms, the leaders who run multi-million dollar organizations. Marketing to the C-suite can seem like a mission impossible, I told him....
If you want your brand to stand out, adjectives and adverbs are not the first place to start. Don’t get me wrong – adjectives and adverbs aren’t bad. They can add delicious flavor to a sentence. But they are also overused – dare I say...
Marketing is all about building relationships. The first step on that journey is to create brand awareness. Once you do that, you have the golden opportunity to build a relationship so strong that you then create brand preference. I was reminded of this in a blog...
After an insanely busy month, I started catching up on my reading last week, and an article on engagement and usage of social media apps caught my eye. I used it as a jumping off point for two lists – which social media apps are...
As a professional copywriter, you’d think I’d be worried about AI bots like ChatGPT that can supposedly write as well as a human. I think its potential is over-hyped. And I’m not the only one. Last week, The Atlantic covered this topic. I think their staff...
A few weeks ago, I was out hiking with my dog Marley when I had the idea for this blog post. I figured there was data out there about why people read blog posts, marketing emails, and social media posts from brands. Please enjoy the...