The state of content monetization in 2021 can be summed up in four words: Good luck with that.   Making lots of money by monetizing content has always been a pipe dream. For it to work, you need to be a first mover with a great niche/idea...

I don’t know why, but somehow some people still believe that social media marketing can be turned on and off like a light switch.   Exhibit A: Last week, I got a frantic email from – let’s call her Abby – asking for help with social media...

I’ve been seeing far too many website home pages lately that are a hot mess of too much information and no organization. Repeat after me: “I don’t need to put everything plus the kitchen sink on my website home page.”   Say it a few more times...

I recently stumbled across an article that dove into the difference between B2B and B2C marketing. Some of the advice was solid, but overall, I didn’t agree with a lot of what was said. In short, the author forgot to mention something that is fundamental...

A few weeks ago, I wrote about Clubhouse, the audio-only social media app that is taking the world by storm. After asking a few friends what they liked about it, I was stoked to try it out. So I did. And this is the story...

How many times have I told you to watch your email open and click-through rates? A lot, right? It recently occurred to me that I've never covered specifically how to carry this out. This blog post fixes that. Let’s dive into the details of how...