When you consider that 2.75 million blog posts are published each day on WordPress websites alone, it might be time to start questioning the future of business blogging. How the heck are you supposed to get noticed when such a staggering amount of content is appearing...
When the going gets tough – and my god 2020 has been a year – the tough need to stand out. This is where brand messaging guidelines come in. And this is why every company needs them. Brand messaging guidelines will help you gain clarity on what...
Scrolling sliders (also called carousels and rotating offers) are a huge no-no on your website – especially on the top of your home page. They are not cool, edge-y or useful. In short, they’re a total waste. Here’s why: People ignore scrolling sliders Just like we ignore banner...
A successful marketing campaign arrives in the right place, at the right time, with the right message. I know that’s not super helpful, which is why we get asked, “What time should we send marketing emails?” I wish I had a straightforward answer. It really depends...
Twitter’s security issues, loss of active users and revenue woes are well documented, to the point that many people had been writing off the social media network. Well, guess what? I did a little research and lo and behold, Twitter is still relevant in 2020. Here’s...
Last week, I wrote about marketing tactics that I have tried over the years – and that completely failed to help grow my agency. This week, I thought it would be fun to share the marketing campaigns that have worked. Marketing campaigns that have been successful Remember,...