It’s been years since I talked about how to use blog categories and tags properly, and it’s high time we revisited this important topic. Sexy? No. Critical to a great experience on your website? You better believe it. It’s all about that search function In June, my...
After years of seesawing relevance and start-and-stop attempts at actually making money, two new Twitter features that allow users to monetize their content are opening up. Because I recently wrote about Substack and content monetization in general, this led me to ask: What content will...
When it comes to brand messaging, a fatal error is leaving your topline messages (like your value proposition, full list of benefits, how you’re different, how it works) open to interpretation. I was recently reminded of this when doing a consult with a tech startup. The...
I talk about the importance of using marketing to create connections all the time. But I suddenly realized that if you don’t have good social skills, creating connections and enjoying marketing success is pretty much a mission impossible. What is marketing success anyway? This could be a...
For years I’ve been railing against using business jargon and buzzwords in your marketing. As it turns out, journalists can’t stand them either. In fact, it might get your pitch for a story immediately thrown in the trash. According to this new report from Cision, journalists...
Facebook marketing is dead – kind of. It works in three very select situations, only one of which involves posting directly on your page. (Facebook advertising, on the other hand, is very much alive.) Long gone are the days when a brand’s post would show up...