On a recent hike with my dog Marley, I started thinking about ways to improve email marketing. The number of emojis popping up in B2B email subject lines got me thinking. “They must improve open rates,” I thought. “But by how much?”   Then I started wondering...

A couple of weeks ago, Nicole Krug and I did a fun AI marketing challenge. It was a ChatGPT versus Bard face off – who would win?    Well, suffice it to say that I am not worried about my job as a copywriter (and I’ve already...

  If your social media engagement sucks, this article is for you. So many factors go into a successful strategy. Many of them you can control, but some you cannot.    Enough with the chit-chat. Let’s dive in.    What to do if your social media engagement sucks   We are going...

A few weeks ago, my friend Brad asked how to reach people who are unreachable – the busy business owners, the principals in large firms, the leaders who run multi-million dollar organizations. Marketing to the C-suite can seem like a mission impossible, I told him....

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