Over the summer, I was starting to feel a little FOMO. My kids were constantly sending me really funny video clips from TikTok. I’m funny, and I like to laugh. So I kept asking myself, should I be using TikTok for marketing? I finally came the...
Earlier this summer, I was talking to a client about his marketing efforts versus results. The conversation quickly became about how much marketing he actually needs to do. I finally said to him, “You know, you might not need to do any marketing.” (Yes, I’m honest...
For as long as I can remember, email marketing has had a ridiculous ROI – 4,200%. (For every dollar you put it into email, you get $42 back in sales.) If you want to improve email marketing ROI to get to that level – or...
Yes, I know it’s only August. Heck, I’m writing this out on my deck on a gorgeous sunny day. But it’s time to start prepping for the new year and tackling the best, most effective marketing projects that will position you for a strong year...
The importance of following up has become a theme in my life lately. When I see a pattern, I pay attention. After thinking on it, I have come to realize that this simple, easily overlooked activity is one of the top drivers of marketing success. Let...
There are many different types of writing out there – fiction, nonfiction, investigative, opinion pieces, dissertations, legal briefs, scripts, screenplays – and then there’s the whole world of marketing writing. Copywriting is a pretty big catch-all term, but web writing falls into its own category. And...