I love marketing. I’m good at it. So deciding to make a massive career pivot and leave marketing behind was not an easy one. But the best decisions aren’t always the easiest ones, are they? Here’s the story. Why I'm saying goodbye to marketing In August 2025, marketing...
TL;DR: If you create a personal brand people remember, you will connect with the right people – the ones you want to work with. Yes, I’m a marketing person and not a branding person. But marketing and personal branding are interconnected. Marketing builds relationships. The more people...
TL;DR You’re going on vacation, and your marketing can go on vacation, too. The world will not stop spinning because you didn’t post on LinkedIn for two weeks. I’m prepping for almost two weeks out of the office. It might sound like I’m going on vacation,...
TL;DR: Seeking some inspiration? Here's a successful marketing campaign example for a small business that relied on three simple elements. Yes, a single marketing campaign can really generate six figures in sales. Even for a small business. And no, the campaign doesn't need to be elaborate. You don't...
TL;DR: Landing pages that convert have a few elements in common: copy that is clear and tugs on emotions; a value proposition that makes it obvious you’re the only person for the job; and descriptive calls-to-action. One of the joys of owning a marketing agency for...
LinkedIn is a long game, but as this LinkedIn marketing case study shows, a consistent strategy can deliver big results. I've written before how hard marketing to the C-suite is. It can be done, of course, and I loved being on a small team that proved...