I’ve been asking myself if marketing during a pandemic matters. As the owner of a marketing agency, you’d assume my answer would be a resounding yes. My answer might actually surprise you. Does marketing during a pandemic even matter? Whether or not marketing during a pandemic matters...
Does your website rock? And by that, I mean: Does it quickly and clearly communicate what you do? A quick website content test can tell you. But first, let’s talk about the purpose of your website – from a potential client’s perspective. A potential client visits...
Using Stories to entertain your friends is one thing; using it for marketing is another. I sat down with Rob McGee, the social media strategist here at Jansen Communications, to get his top tips on using Instagram Stories for marketing. (Full disclosure – Stories are not...
There are a variety of ways to use email drip campaigns as part of your marketing strategy. I rounded up some of the more common - and creative - examples. Generally speaking, you can use email drip campaigns to help potential clients move through the sales...
You set aside time on your calendar to write a blog post. That time is now. You sit down to write – and you just stare at the screen. The clock is ticking. You need to overcome writer’s block now to get this article out...
A lot of our clients want to create a strong brand, so they stand head-and-shoulders above the competition. This is a fabulous goal for any company. To get there, your company needs to embrace and embody seven different elements. What is a brand anyway? I like Seth...