I’ve been asking myself if marketing during a pandemic matters. As the owner of a marketing agency, you’d assume my answer would be a resounding yes. My answer might actually surprise you.   Does marketing during a pandemic even matter?   Whether or not marketing during a pandemic matters...

Does your website rock? And by that, I mean: Does it quickly and clearly communicate what you do? A quick website content test can tell you.   But first, let’s talk about the purpose of your website – from a potential client’s perspective. A potential client visits...

Using Stories to entertain your friends is one thing; using it for marketing is another. I sat down with Rob McGee, the social media strategist here at Jansen Communications, to get his top tips on using Instagram Stories for marketing.   (Full disclosure – Stories are not...

There are a variety of ways to use email drip campaigns as part of your marketing strategy. I rounded up some of the more common - and creative - examples.   Generally speaking, you can use email drip campaigns to help potential clients move through the sales...

A lot of our clients want to create a strong brand, so they stand head-and-shoulders above the competition. This is a fabulous goal for any company. To get there, your company needs to embrace and embody seven different elements.   What is a brand anyway?   I like Seth...