I bet you didn’t know that print marketing has a mind-blowing ROI, did you? One of my clients is in the business, so I’ve written about it a few times. The numbers never fail to impress me. Consider these stats from DMR that are specific...
As the mom of two Gen Zers (my daughter is 20 and my son is 16), any article that mentions marketing to Gen Z catches my attention. Much has been written about how this generation is so different – but the same is said about...
One question we are often asked is how we capture our client’s voice and expertise so their brand voice and content sounds like them. The answer is probably more straightforward than you might think. But first, allow me to step on my favorite soapbox. Far too many...
This year has been busy, both personally and professionally, and at times, I’ve struggled with how to make time for marketing. I’ll look at my project and task lists, and I’m overcome with a sense of urgency. As a result, I’ll push aside some of...
Over the summer, I was starting to feel a little FOMO. My kids were constantly sending me really funny video clips from TikTok. I’m funny, and I like to laugh. So I kept asking myself, should I be using TikTok for marketing? I finally came the...
Earlier this summer, I was talking to a client about his marketing efforts versus results. The conversation quickly became about how much marketing he actually needs to do. I finally said to him, “You know, you might not need to do any marketing.” (Yes, I’m honest...