As I was writing my annual blog post about marketing trends that are most relevant to small businesses, I began to wonder about predictions from years past. Which past marketing trends evolved from a trend to a best practice, and which ones disappeared? I opened up...
I always laugh when I read marketing trend articles for the new year. So many of the supposed “new” trends are not new at all. In fact, I’ve found that only a small handful are. So I’ve rounded up the best content marketing trends for...
Have you been ignoring Facebook and/or Instagram Stories for marketing? Some new intel suggests that is a bad idea – because it’s the future. I was casually reading about Stories in this article, but I quickly sat up and started taking notes. The article is pretty...
I follow a bunch of marketing influencers and thought leaders; it’s how I keep learning and growing as a marketer. One of my favorites, Jeff Bullas, recently published a guest blog post on his site that was all about content promotion. These content marketing strategies...
A great company culture – however you define great – empowers employees, allows them to shine and rewards them for their achievements. Because employees know they are appreciated and valued, they are engaged. Engaged employees are happy and productive, which affects clients. Clients like working with...
Disruption, revolution, change… these terms are commonly used by marketing and design firms when describing what needs to happen for your new marketing materials to work. Disruption sends the signal that you’ll benefit from new thinking and hopefully reach new audience members. For many organizations, however,...