Let’s cut right to the chase: yes, video marketing is still a thing in 2020. In fact, it’s more important than ever.   People love videos   When it comes to content, 54% of consumers prefer to watch videos from brands*. In fact, they like it so much that...

LinkedIn is en fuego. If you’re not actively using this business-focused social media platform, you are missing out on potential sales.   During the fourth quarter of 2019, LinkedIn hit nearly 675 million members worldwide. Sessions grew by 25% with “record levels of engagement” and revenue grew...

Because we are all drowning in email, this is a great time to invest in a print brochure. But not just any brochure – a brochure that will make an impact, that people will read and that no one will throw out.   How to create a...

If you want to streamline website content without watering down your company’s brand, think like a website visitor. When you go to a new website, you want to quickly confirm that yes, this company can help me. The more focused your web content is, the...

For some reason, there is air of mystery about how to create an email drip campaign. They’re really easy to create, so here’s how to set up your first one.   How to create an email drip campaign   Before you get started, it’s important to understand the process....

In a burst of excitement, you blocked out time on your calendar to write a blog post. That time starts in two minutes, and you are doubting yourself. Can you really write a blog post in one hour?   Sure you can. And no – that’s not...