On a recent hike with my dog Marley, I started thinking about ways to improve email marketing. The number of emojis popping up in B2B email subject lines got me thinking. “They must improve open rates,” I thought. “But by how much?” Then I started wondering...
Have you heard the chatter about Bluesky yet? It’s a yet-to-be-publicly-launched social media network that people are calling an alternative to Twitter. It’s in private beta right now, and though I signed up for it, I have not received access yet. Apparently, the wait list is...
A couple of weeks ago, Nicole Krug and I did a fun AI marketing challenge. It was a ChatGPT versus Bard face off – who would win? Well, suffice it to say that I am not worried about my job as a copywriter (and I’ve already...
If your social media engagement sucks, this article is for you. So many factors go into a successful strategy. Many of them you can control, but some you cannot. Enough with the chit-chat. Let’s dive in. What to do if your social media engagement sucks We are going...
A few weeks ago, my friend Brad asked how to reach people who are unreachable – the busy business owners, the principals in large firms, the leaders who run multi-million dollar organizations. Marketing to the C-suite can seem like a mission impossible, I told him....
If you want your brand to stand out, adjectives and adverbs are not the first place to start. Don’t get me wrong – adjectives and adverbs aren’t bad. They can add delicious flavor to a sentence. But they are also overused – dare I say...