For some reason, there is air of mystery about how to create an email drip campaign. They’re really easy to create, so here’s how to set up your first one. How to create an email drip campaign Before you get started, it’s important to understand the process....
In a burst of excitement, you blocked out time on your calendar to write a blog post. That time starts in two minutes, and you are doubting yourself. Can you really write a blog post in one hour? Sure you can. And no – that’s not...
As you think about your company’s content marketing in 2020, I’d like to challenge you to try something new. What can you do to get your clients in on the act? A recent blog post by Mark Schaefer has me thinking about this … a lot....
Geofencing for marketing is not a new concept, but it seems to be picking up a lot of traction as we move into 2020. Let’s talk about how it works and why you might want to use it for marketing. What is geofencing? Geofencing is a form...
Content marketing is notoriously difficult to measure. When you are using a variety of channels, tactics and campaigns, how do you know which one lead to an increase in brand awareness? Or leads? Or sales? I wrote a blog post earlier this year on how to...
Starting, running and growing a company of any size is not for the faint of heart. Good days are mind-blowing and bad days are mind-numbing. When you have one of those days – and we all do – it really is helpful to make a...