Back in December, I created and shared a schedule to help you stay on top of your marketing. One of the tasks was to look at your email subject lines every year, so in January, I did. While I can’t say I was shocked at what...
SEO (search engine optimization) is confusing, highly technical, and constantly changing. I struggle to keep up, and I only need to stay abreast of its impact on content. So, what does SEO in 2022 look like? And what do small business owners need to know...
I’ve had some head-scratching conversations about taglines over the years. It seems that when a company lacks a strong brand message and identity, they think a tagline will fix everything. Just as having a baby won’t fix a marriage, a pithy phrase will not fix...
If the pandemic has taught us anything, it’s this: prioritize your mental well-being. I was reminded of this last week when life happened all at once. I had to quickly re-arrange my priorities, and guess what? I decided that marketing can wait. As it turns out,...
It’s been a while since I wrote about easy marketing projects with a big payoff. Six years, to be exact. So much has changed in six years, including what I know works for clients and my own agency. Before you take on any marketing project, be...
How to choose social media platforms for marketing is one of the more complex questions we get from our clients. I used to just say, “Go where your audience is.” But my answer has become more nuanced than that. Naturally, you want to be your audience...