Calculating the ROI of a website is an interesting challenge. Most small business owners look at their website as a cost of doing business. And yes, it is an expense – but it should also support your lead generation and sales and provide a robust...
How long does it take content marketing work? An age-old question that isn’t often answered clearly. Because there are so many variables, it can be hard to say, “You will see results in X days or months.” In this blog post, I am breaking down those...
Last month, I wrote a blog on how to write a better elevator pitch. And then I realized there is probably some confusion on an elevator pitch v positioning statement. They are not the same thing, so today, that’s what we’re gonna talk about. Elevator pitch...
A great way to stand out online is to use what’s called contrarian content marketing. Being contrarian simply means having a controversial or standout opinion. It’s not a bad thing at all – but you have to be careful how you use it. I was reminded...
If you’re like a lot of people, you have a slight panic attack when someone asks, “So … what do you do?” If an elevator pitch was easy to write and recite, you would repeat it in your sleep. What if you approached it differently?...
When the social media platform Threads launched on July 5, I was super excited to see an alternative to Twitter, er, X (I can’t stand Mark Zuckerberg, but Elon Musk really rubs me the wrong way). For two weeks, it seemed everyone was talking about Threads....