Over the summer, I was starting to feel a little FOMO. My kids were constantly sending me really funny video clips from TikTok. I’m funny, and I like to laugh. So I kept asking myself, should I be using TikTok for marketing?    I finally came the...

Earlier this summer, I was talking to a client about his marketing efforts versus results. The conversation quickly became about how much marketing he actually needs to do. I finally said to him, “You know, you might not need to do any marketing.”   (Yes, I’m honest...

The importance of following up has become a theme in my life lately. When I see a pattern, I pay attention. After thinking on it, I have come to realize that this simple, easily overlooked activity is one of the top drivers of marketing success.   Let...

There are many different types of writing out there – fiction, nonfiction, investigative, opinion pieces, dissertations, legal briefs, scripts, screenplays – and then there’s the whole world of marketing writing. Copywriting is a pretty big catch-all term, but web writing falls into its own category.   And...