It’s the most wonderful time of the year … for B2C companies. For those of us who don’t own a hip boutique, trendy restaurant or see-and-be-seen bar, B2B holiday marketing can feel forced.   It doesn’t have to.   5 B2B holiday marketing ideas   There are really easy ways to...

Based on my experience so far this year, a lot of otherwise smart professionals think “LinkedIn marketing” means spamming. Oh my gosh, people! No!   Just because you can connect with someone on LinkedIn doesn’t mean it’s time for sex with strangers. You know how many coaches...

New to Facebook ads? Welcome to the club! Not only are they easy to create, you don’t have to spend a fortune to see results.   Here’s how to get started:   Understand how Facebook ads work   You can advertise on Facebook in one of two ways: boost a post...

Your email signature is often overlooked as a marketing tool. Instead of just providing people with your title, company name and phone number, a little creativity can pay off – literally.   Why is your email signature such a great marketing tool?   First of all, dozens or even...

A landing page is a not-so-secret weapon in every marketer’s tool bag. To ensure you have a landing page that converts, follow these five proven strategies. What is a landing page? A landing page is a promotional (rather than educational) page on your website where people take...

Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts. 1. Want to greatly improve email marketing? These 10 tips are basically...