The importance of following up has become a theme in my life lately. When I see a pattern, I pay attention. After thinking on it, I have come to realize that this simple, easily overlooked activity is one of the top drivers of marketing success.   Let...

There are many different types of writing out there – fiction, nonfiction, investigative, opinion pieces, dissertations, legal briefs, scripts, screenplays – and then there’s the whole world of marketing writing. Copywriting is a pretty big catch-all term, but web writing falls into its own category.   And...

I love an infographic. It forces a company to explain a topic simply and clearly. Combine that straightforward messaging with intentional design, and what do you get? A memorable piece of content marketing.   Well, as long as it’s done right. An infographic is a premium marketing...

According to Envisage Digital, 4.4 million new blog posts are published every day across all platforms. That’s a lot of content, not to mention a lot of competition for eyeballs. If you’re going to stand out, you’ve got to shift your strategy from creating content...

Over the past few months, I’ve been subjected to some truly bad marketing. I’m not talking about horrendous missteps that generate bad publicity and drag down profits.    Instead, I’m talking about very basic mistakes that never should have happened in the first place if someone had...

Back in December, I created and shared a schedule to help you stay on top of your marketing. One of the tasks was to look at your email subject lines every year, so in January, I did.    While I can’t say I was shocked at what...