A landing page is a not-so-secret weapon in every marketer’s tool bag. To ensure you have a landing page that converts, follow these five proven strategies. What is a landing page? A landing page is a promotional (rather than educational) page on your website where people take...
Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts. 1. Want to greatly improve email marketing? These 10 tips are basically...
After all the time, money and thought you put into your marketing efforts, you don’t want to leave anything to chance. Could one tiny piece of paper undo all of your work? Yes. Bad business cards will torpedo your marketing efforts. I attended a huge networking...
Go to any networking event, and you’ll meet at least one person whose company desperately needs a better value proposition. In fact, they need my friend Josh’s sex or Tylenol method of clearly articulating what they do. Josh left behind the CMO life to help technology...
Our clients almost always have three goals: increase brand awareness, increase number of leads and increase sales. Of the three, brand awareness is tricky to measure. Three metrics (detailed – along with many others – in this article) can help. How to measure brand awareness Wouldn’t it...
Is influencer marketing dying? The business media say no, but a consumer study I just read says otherwise. Needless to say, I was surprised. Don’t we – as consumers – look to others for recommendations? We turn to friends and family, total strangers and influencers (thought...