A value proposition is arguably the most important message a company (of any size) writes and puts out into the world. It won’t necessarily make or break your business, but it will determine how quickly you grow. What is a value proposition? A value proposition quickly and...
When you are busy growing your small business, it is easy to completely overlook your brand message. You have so much going on. "Keep branding consistent" is probably not at the top of your to-do list. Unfortunately, this can come back to bite you in the...
You know you need to outsource digital marketing when your head feels like it’s going to explode. Doesn’t matter whether you’re a small business owner or CMO. We are all constrained by one constant: time – or lack thereof. A few years ago, I saw a...
Sorry social media. Email marketing remains much more effective than you when it comes to driving purchases and delivering ROI. When it comes to answering the question how effective is email marketing, the answer is a resounding “YES!” These 10 stats say it all. Email trumps social...
I am regularly asked about how to choose social media networks for marketing. The answers are highly individual for each business, of course. (You knew this wasn’t going to be quick and easy!) So, the easiest way to tackle this is by looking at a few...
As we talk to our clients about marketing plans and project for 2018, inevitably the conversation comes back around to how effective is content marketing. Will blogging continue to help us get found online? Do people still download ebooks? Is all of this effort worthwhile? In...