When we look back on the pandemic, I think we’ll be truly astounded at the rapid, far-reaching and sometimes permanent changes it caused in every aspect of society. I just read about one of the newest changes: eight new consumer segments.   Because these will affect your...

As you work to build your personal brand or grow your business, make life easier for yourself. Repurpose blog content as much as possible.   Our basic strategy is to write and share the entire blog post and then chop it up into pieces and share the...

As a marketer and business owner, I keep my eye on content marketing trends. This year, many of the trends I’m most intrigued by come courtesy of the pandemic. These trends were already brewing in the background; the pandemic thrust them into the spotlight.   Five content...

If you’re in a highly competitive industry and/or saturated market, you know how important it is to stand out. Standing out starts with building your personal brand.   Here in the DC area where I live, you can’t throw a stick without hitting a handful of lawyers....

When the pandemic hit last spring, did your sales funnel shrivel up? If a lot of your lead generation happened in person at events, the answer is probably yes. Because in person gatherings will become scarce during the colder winter months (not to mention the...

A client is currently fretting about her email marketing list. Are the right people on the list? Why are people unsubscribing? And who are some of these people, anyway?   The questions are completely legit. We already answered them, but if I were to provide a comprehensive...