I follow a bunch of marketing influencers and thought leaders; it’s how I keep learning and growing as a marketer. One of my favorites, Jeff Bullas, recently published a guest blog post on his site that was all about content promotion. These content marketing strategies...
A great company culture – however you define great – empowers employees, allows them to shine and rewards them for their achievements. Because employees know they are appreciated and valued, they are engaged. Engaged employees are happy and productive, which affects clients. Clients like working with...
Disruption, revolution, change… these terms are commonly used by marketing and design firms when describing what needs to happen for your new marketing materials to work. Disruption sends the signal that you’ll benefit from new thinking and hopefully reach new audience members. For many organizations, however,...
There are 60 shopping days between now and Christmas – and you have 12 new Pinterest features to help your B2C business make the most of the holiday season. Three of the new features improve the shopping experience, which can impact your sales. The other...
The entire point of creating and implementing a marketing strategy is to grow your business. Pretty straightforward, right? What’s not (always) straightforward is tracking its progress. With so many moving pieces and variables, it can be hard to tell if the strategy is working. 7 signs...
Most small businesses do not bother looking at Google Analytics metrics, let alone installing it on their website. The reasons vary, from not knowing how to use it, to being strapped for time. However, if you’re not paying attention to Google Analytics, you could be...