Something interesting is happening this year. I’m starting to hear from an increasing number of prospective clients who are perfect strangers. They weren’t referred to me, and we’ve never met in person or online. This is how I know my marketing is working. It’s taken a...
Substack is a hybrid blogging and email marketing app that kind of snuck up on me. I heard about it, and then I started seeing it mentioned all over the place. Now I’m digging in to better understand it – and share my research with...
The state of content monetization in 2021 can be summed up in four words: Good luck with that. Making lots of money by monetizing content has always been a pipe dream. For it to work, you need to be a first mover with a great niche/idea...
I don’t know why, but somehow some people still believe that social media marketing can be turned on and off like a light switch. Exhibit A: Last week, I got a frantic email from – let’s call her Abby – asking for help with social media...
I’ve been seeing far too many website home pages lately that are a hot mess of too much information and no organization. Repeat after me: “I don’t need to put everything plus the kitchen sink on my website home page.” Say it a few more times...
I recently stumbled across an article that dove into the difference between B2B and B2C marketing. Some of the advice was solid, but overall, I didn’t agree with a lot of what was said. In short, the author forgot to mention something that is fundamental...