As a small business, you’re trying to figure out where to spend your marketing time and dollars. You’re considering the pros and cons of blogging vs email vs social media. You think you can get away with one channel, but you’re not sure. Well, that’s why...
A few months ago, I wrote about the differences between a positioning statement and elevator pitch. At the very end of the blog post, I mentioned brand pillars. This prompted my friend Danielle Verderosa to ask me what they are. This article is for her –...
Want to make your life easier, your marketing more successful, and your revenue higher? Great. Because we are gonna talk about how a content marketing strategy can help you achieve all three. What is a content marketing strategy? A content marketing strategy starts with a goal (or...
In October, I decided to conduct a lead generation experiment, and I signed up for LinkedIn Sales Navigator. Yes, I took advantage of their free 30-day trial. Yes, I extended it by a month and paid $90 for the privilege. Am I still a member? No. Would...
Wondering if you can use generative AI tools like ChatGPT for all your content marketing needs? Until today, I’ve never compared options and examined the pros and cons of working with a copywriter v. ChatGPT. This’ll be fun! Pros and cons of working with a copywriter v....
Calculating the ROI of a website is an interesting challenge. Most small business owners look at their website as a cost of doing business. And yes, it is an expense – but it should also support your lead generation and sales and provide a robust...