Disruption, revolution, change… these terms are commonly used by marketing and design firms when describing what needs to happen for your new marketing materials to work. Disruption sends the signal that you’ll benefit from new thinking and hopefully reach new audience members. For many organizations, however,...
There are 60 shopping days between now and Christmas – and you have 12 new Pinterest features to help your B2C business make the most of the holiday season. Three of the new features improve the shopping experience, which can impact your sales. The other...
The entire point of creating and implementing a marketing strategy is to grow your business. Pretty straightforward, right? What’s not (always) straightforward is tracking its progress. With so many moving pieces and variables, it can be hard to tell if the strategy is working. 7 signs...
Most small businesses do not bother looking at Google Analytics metrics, let alone installing it on their website. The reasons vary, from not knowing how to use it, to being strapped for time. However, if you’re not paying attention to Google Analytics, you could be...
It never ceases to amaze me how often basic social media marketing etiquette rules are broken by successful and socially-adept-in-real-life professionals. I know we're not perfect - no one is - and rules will be accidentally broken. The problem with breaking these rules is that...
Most people would agree that marketing’s primary purpose is generating leads at the top of a sales funnel. Marketing success is evaluated on the ROI of activities: the number of leads and qualified leads generated and how fast those conversions happen. What happens after that...