At its core, marketing is about successfully communicating. Though much of our communication in the 21st Century takes place in email and on social media, we still have marketing conversations on the phone, in person and via video calls. It’s critical to ensure those in-person...
We recently received a flurry of requests to create email lead nurture campaigns – all because one client saw so much success with the campaign we created for her that she told everyone she knew. Talk about awesome word-of-mouth! Because it’s very easy to get this...
The word “audit” might cause you to run in the other direction, but fear not! A website content audit is not scary. In fact, doing one can help make you stand out from the crowd and generate new and better leads. Below is an outline of...
Outsourcing content marketing – blogging, email marketing, social media marketing, etc. – is one of the smartest things a small business can do. You can focus on what you’re good at while content marketers do their thing to help you reach your business goals. Sounds like...
This is a guest blog post from Dan Russell, CEO of Agency Golden. If you've ever seen Mad Men, Dan is a lot like Don Draper's tech-savvy twin. Old-school strategy, new-school tricks - and of course, great hair. Dan runs a marketing and advertising agency that...
If your blog is spam, you are hurting your company’s reputation and sales. Here are three signs to look for: Blog posts are about your products, services, or company It is perfectly OK to write blog posts about a new product or service launch, a client success...