You know an email newsletter is a great way to stay top-of-mind with clients. But when it comes time to put one together, you freeze. Writer’s block sets in and you draw a blank – never mind that you know your clients inside and out. The...
Last week, I read an article that changed my life – the part that is consumed by being CEO of a marketing agency. As it turns out, we’ve been measuring content marketing all wrong. In this article, Robert Rose lays out his argument. You don’t need...
If you’re a Mailchimp user, you got an email last week about their new Mailchimp Marketing Platform. I dug into the details to see what it means for our clients and for us (we use Mailchimp, too). I’m pretty stoked about it. Here’s why. Why we’re excited...
It’s truly depressing to create great content that gets zero attention. Here are some questions to ask if no one is reading your blog – and what to do about it. If no one is reading your blog … are you sharing them? To paraphrase that famous...
Last week, I flew to and from Toronto in one day to present at a conference for talent acquisition professionals. Time will tell if this public speaking gig will generate leads or result in any new clients. Here’s what I did to help ensure this opportunity...
A few weeks ago, I participated in Career Day at my daughter’s high school. The sophomores I talked to mostly cared about the lollipops I was handing out. I didn’t talk to all 600 of them, but the students I did talk to inadvertently reminded...