A lot of consumer behavior can be explained by basic psychology of marketing principles. If you want to drive sales, here are the seven that can have the biggest impact on your business. (These marketing projects can also help). 1. Psychology of Color Color plays a critical...
Are trend and prediction listicles flooding your inbox? Same here, so I created my own specifically for small business owners. You may not be ready for, say, virtual reality, but these are the 10 biggest marketing trends that will affect small business owners as we...
Even though LinkedIn sometimes annoys me (why are company pages practically hidden?), it remains the best B2B marketing platform out there. Rip a page from our book, and put our favorite LinkedIn marketing tips to work for you. 1. Check it every day Do you check Facebook...
We're not just living in a mobile-first world. We're living in a mobile-first marketing world, too. And that's a big shift. Mobile devices forced us marketing and web development peeps to think differently about design and copy. We responded by creating these amazing mobile sites that...
You know you need to create content as part of your marketing strategy, but, Lord have mercy, it can be so hard to calculate ROI. If you’re wondering whether business blogging works or not, pull up a chair. I’ve got five reasons backed by some...
Let’s cut right to the chase. Yes, using content marketing to give away your expertise is a great idea up to a point (we’ll get to that in a sec). “But I’ve worked so hard to get here!” you might think. “Why would I want to...