One of the most common questions I hear from small business owners is how to get more social media followers. One of our new clients was told point-blank by a book publisher that she needs to dramatically increase the number of followers she has before...
Because all of us have overflowing email inboxes, a lot of small businesses can’t seem to break through and stand out using email. In fact, I think a lot of you have decided it can’t be done. Well, I’m happy to say that it is...
Last week I talked to a journalist who recently lost his job when the (very big and prestigious) magazine he worked for eliminated his entire department. He wants to break into freelance copywriting, which I always think is great. There's nothing like being your own...
I’m a big fan of content curation, as it cuts down on the amount of original content you need to write for your email list and social media audience. However, I keep seeing small businesses make content curation mistakes that are doing them zero favors. In...
Your clients are using social media, which means you need to be on it. And because I know you’re a busy entrepreneur or small business owner, let’s make this discussion super simple. If you only have time to be on one social media network for...
I never once thought about using Tumblr for marketing until someone in my network asked about it. So let’s talk about Tumblr – after we talk about what the hell it is. What is Tumblr? Tumblr is a hybrid blog platform and social network. Users can post multimedia...