Last week, I wrote about marketing tactics that I have tried over the years – and that completely failed to help grow my agency. This week, I thought it would be fun to share the marketing campaigns that have worked. Marketing campaigns that have been successful Remember,...
Marketing is all about experimenting to see what works and what doesn’t. Even though I’m an expert in the field, some marketing tactics I’ve tried have not worked. These marketing tactics #failed When I say that these marketing tactics didn’t work, I mean they didn’t contribute to...
Case studies are the red-headed stepchildren of content marketing; they are mostly ignored. That’s a shame, because, done right, a case study can be a really powerful lead generation tool. Why I love case studies – and you should too They’re short Case studies do not have to...
It’s notoriously difficult to measure the success of blogging, because it’s a long-term game. One blog post probably won’t lead to anything. Years of blogging hopefully will. Because hope is not a strategy, let’s dive into how to measure blog success. Unfortunately, this is not a...
Do you get excited about new marketing ideas? Do you love to run after them, leaving behind what you’re already doing? Do you think that shiny new thing will fix all your lead generation woes? If so, your marketing could have a squirrel problem. I’ve written before...
Your company’s brand is about much more than a logo, colors and a tagline. Your brand is what people say about it when you’re not there. Kick-ass brand messaging ensures they say the right thing – not the first thing that pops into their head...