With artificial intelligence (AI) seeping into every industry (including marketing!), a lot of people and companies are panicking over what it means for their future. Just as automation and outsourcing spurred changes, so too will AI. However, I’m willing to bet that customer loyalty is...
Earlier this year, I wrote a blog post about how to choose social media networks for marketing depending on whether your business is B2B or B2C. I did not recommend B2B Instagram marketing. But I did recommend it for your B2C business. Here’s what I said: Some...
Expert copywriters have a few things in common. One, we loved when it was time for grammar in school, mostly because we also loved to write. Two, because we were such grammar nerds, we learned to write clearly. Writing crisp, short and clear sentences are the...
You’d think it would be easy to stay on top of marketing trends when you’re in the marketing industry. But just like you, I am inundated with information and short on time. I am currently cleaning through all the blogs and newsletters I subscribe to, so...
I’ve written before about which social media network to use, so you might already think you know the answer to the Facebook Groups versus LinkedIn Groups question. If you’re B2C, you use Facebook over LinkedIn. If you’re B2B, you use LinkedIn over Facebook. (Generally speaking, of...
No matter what your small business does, you have competitors. That’s why a brand story is so important – it can create a connection with a potential client and be the difference between that person calling you - or your number one competitor. What is a...