One of the great conundrums in marketing is tracking a customer journey and figuring out what content they engaged with – and what made them convert from a prospect to a lead. The answer is often ambiguous – if you can track it at all....
If “doing marketing” always falls to the bottom of your to-do list, I have an idea for you. Actually, I have ten easy content marketing ideas that you can tackle anytime. These are all content marketing things that I do, so I know they are impactful....
A few months ago, my friend Ashlee (of A Squared Online) commented on one of my LinkedIn posts. “What’s the secret to writing really short copy – like for a billboard?” she asked. This article on how to write headlines is for her. And you. To...
Got limited time and money to invest in content marketing? Forget social media marketing. Instead, focus on blogging and email marketing. Does social media marketing even provide a ROI? To do social media marketing right, you need to pour time and resources into it. You need to...
Earlier this spring, a client asked this very question – how much website content builds trust and authority? Once I explained, it was quickly followed by, “Oh, so I really do need all this. OK!” This particular client needed content that brought their niche legal expertise...
Marketing is a lot of work. It requires time, brain power, and money, yet far too many companies (of all sizes) focus their marketing on acquiring new leads. It’s even more important to re-engage past clients and leads who never converted. The statistics back up this...