There are a variety of ways to use email drip campaigns as part of your marketing strategy. I rounded up some of the more common - and creative - examples.   Generally speaking, you can use email drip campaigns to help potential clients move through the sales...

A lot of our clients want to create a strong brand, so they stand head-and-shoulders above the competition. This is a fabulous goal for any company. To get there, your company needs to embrace and embody seven different elements.   What is a brand anyway?   I like Seth...

Let’s cut right to the chase: yes, video marketing is still a thing in 2020. In fact, it’s more important than ever.   People love videos   When it comes to content, 54% of consumers prefer to watch videos from brands*. In fact, they like it so much that...

LinkedIn is en fuego. If you’re not actively using this business-focused social media platform, you are missing out on potential sales.   During the fourth quarter of 2019, LinkedIn hit nearly 675 million members worldwide. Sessions grew by 25% with “record levels of engagement” and revenue grew...

Because we are all drowning in email, this is a great time to invest in a print brochure. But not just any brochure – a brochure that will make an impact, that people will read and that no one will throw out.   How to create a...