Marketing is all about building relationships. The first step on that journey is to create brand awareness. Once you do that, you have the golden opportunity to build a relationship so strong that you then create brand preference. I was reminded of this in a blog...
After an insanely busy month, I started catching up on my reading last week, and an article on engagement and usage of social media apps caught my eye. I used it as a jumping off point for two lists – which social media apps are...
As a professional copywriter, you’d think I’d be worried about AI bots like ChatGPT that can supposedly write as well as a human. I think its potential is over-hyped. And I’m not the only one. Last week, The Atlantic covered this topic. I think their staff...
A few weeks ago, I was out hiking with my dog Marley when I had the idea for this blog post. I figured there was data out there about why people read blog posts, marketing emails, and social media posts from brands. Please enjoy the...
Back in June, I wrote about some really terrible marketing I had been subjected to so far this year. Well guess what? The marketing mistakes just keep on comin’. I find no joy in pointing out others’ mistakes. We are all human, and we all mess...
I bet you didn’t know that print marketing has a mind-blowing ROI, did you? One of my clients is in the business, so I’ve written about it a few times. The numbers never fail to impress me. Consider these stats from DMR that are specific...