I firmly believe that LinkedIn is underutilized and undervalued – especially by small business owners. LinkedIn marketing should absolutely be part of your marketing strategy simply because people go there to find expert advice, useful information, new clients, and vendors. So let’s all agree that we’ll...

Think your business doesn’t need to bother with Instagram marketing? Well, think again. It’s likely your audience is on the platform. According to Instagram, over 400 million people use the app every day, and 70% follow a business on Instagram. So let’s talk about how your...

Twitter is a firehose of information. Always has been, always will be. So in order to cut through the noise, you need some Twitter marketing tricks up your sleeve – and I have some! As we continue our Social Media Marketing for Small Business Series, it’s...

How is Facebook marketing working for your small business? If your answer is anything less than, “Great!” then this blog post is for you. As the first post in our Social Media Marketing for Small Business Series, I figured we’d tackle the world’s largest social media...

First, the good news: email marketing is not as time-intensive or expensive as social media marketing. But it does require time, and time equals money. So let’s break it all down and figure out how much email marketing costs. Email marketing platforms aren’t necessarily free Setting up...

Learning how to write website content is not easy. It’s both an art and science. It’s art because you need to grab and keep visitor attention with messaging that speaks directly to them. It’s science because certain things you do can yield results – but...