Geofencing for marketing is not a new concept, but it seems to be picking up a lot of traction as we move into 2020. Let’s talk about how it works and why you might want to use it for marketing.   What is geofencing?   Geofencing is a form...

Content marketing is notoriously difficult to measure. When you are using a variety of channels, tactics and campaigns, how do you know which one lead to an increase in brand awareness? Or leads? Or sales?   I wrote a blog post earlier this year on how to...

Starting, running and growing a company of any size is not for the faint of heart. Good days are mind-blowing and bad days are mind-numbing. When you have one of those days – and we all do – it really is helpful to make a...

As a business owner, you love your company. It’s your baby, after all. If you want your company to grow, other people (prospects and client) need to fall in love with it, too. That’s why you need to create a brand story.   When you’re facing a...

It’s the most wonderful time of the year … for B2C companies. For those of us who don’t own a hip boutique, trendy restaurant or see-and-be-seen bar, B2B holiday marketing can feel forced.   It doesn’t have to.   5 B2B holiday marketing ideas   There are really easy ways to...

Based on my experience so far this year, a lot of otherwise smart professionals think “LinkedIn marketing” means spamming. Oh my gosh, people! No!   Just because you can connect with someone on LinkedIn doesn’t mean it’s time for sex with strangers. You know how many coaches...