Clients are people – we all know that. But your marketing may have accidentally turned them into objects, dollar signs or numbers on a spreadsheet. Let’s figure it out together. And then let’s fix it. The inspiration for this blog post is courtesy of a fantastic article...
So many people are re-evaluating their lives during this pandemic – especially around work/jobs/careers. If you’ve been tossing around a new business idea, a great way to test the concept is with a one page website. Why? Because you have nothing to hide behind. A one page...
No matter what your goals are, social media marketing success boils down to one thing: an engaged audience. Let’s say Brand A “only” has 1,000 followers on Instagram, and 500 of them actively like, comment or click on posts. Compare that to Brand B, which has...
Ernest Hemingway was not only one of this country’s most brilliant writers, he was also a very enthusiastic drinker. Ok, fine, he was a drunk. If he was writing, you can bet he was writing while drunk. I’m not advocating you become an alcoholic to improve...
I know marketing can be especially hard to keep up with, so I’m going to share the best kept marketing secret. Some of the world’s best marketing tips and educational content are hidden in plain sight. Those marketing platforms you use? They are built by companies...
A human approach to content marketing begins and ends with being vulnerable. No, it is not the same thing as being weak. As Brene Brown says: "Vulnerability is the core, the heart, the center of meaningful human experiences…. What most of us fail to understand...