Learning how to write website content is not easy. It’s both an art and science. It’s art because you need to grab and keep visitor attention with messaging that speaks directly to them. It’s science because certain things you do can yield results – but...

Last year, I finally caved in and started spending money to advertise on social media. This kills me. I started using social media for marketing when everything was free and updates from business pages showed up in news feeds. I’ve started singing a different tune, though,...

Love to get the inside scoop on what the experts use? Me too, which is why I put together this list of marketing tools that my team and I can’t live without. I didn’t do this to toot my own horn. (“Ooh, look how smart Monika...

Have you ever considered using A/B testing? And have you thought, “Man, that sounds like too much work. Why bother?” Listen, I get it. Small businesses owners are too busy, and we really don’t want to add anything else to our plates (and yes, that includes...

Want to learn how to write marketing copy that not only kicks ass but helps your business grow? Fabulous, because that’s what we’re talking about today. Before we dive in, I want to warn you that writing awesome marketing copy is really hard. Even if you’re a...

“How much does social media marketing cost?” was first presented in a Facebook Live broadcast. You can find the recording here. Before we can dive in and answer the burning question on everyone's mind, "How much does social media marketing cost?", we have to dispel...