Last week I talked to a journalist who recently lost his job when the (very big and prestigious) magazine he worked for eliminated his entire department. He wants to break into freelance copywriting, which I always think is great. There's nothing like being your own...

I’m a big fan of content curation, as it cuts down on the amount of original content you need to write for your email list and social media audience. However, I keep seeing small businesses make content curation mistakes that are doing them zero favors.In...

Your clients are using social media, which means you need to be on it. And because I know you’re a busy entrepreneur or small business owner, let’s make this discussion super simple. If you only have time to be on one social media network for...

I never once thought about using Tumblr for marketing until someone in my network asked about it. So let’s talk about Tumblr – after we talk about what the hell it is. What is Tumblr? Tumblr is a hybrid blog platform and social network. Users can post multimedia...

If you’re ready to turn your website from a fancy online brochure into a lead generating machine, you’ve come to the right place. Once you get people onto your website – whether it’s via organic search, word of mouth or a social media ad –...