New to Facebook ads? Welcome to the club! Not only are they easy to create, you don’t have to spend a fortune to see results.   Here’s how to get started:   Understand how Facebook ads work   You can advertise on Facebook in one of two ways: boost a post...

Your email signature is often overlooked as a marketing tool. Instead of just providing people with your title, company name and phone number, a little creativity can pay off – literally.   Why is your email signature such a great marketing tool?   First of all, dozens or even...

A landing page is a not-so-secret weapon in every marketer’s tool bag. To ensure you have a landing page that converts, follow these five proven strategies. What is a landing page? A landing page is a promotional (rather than educational) page on your website where people take...

Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts.   Want to greatly improve email marketing?   These 10 tips are basically rules...

After all the time, money and thought you put into your marketing efforts, you don’t want to leave anything to chance. Could one tiny piece of paper undo all of your work? Yes. Bad business cards will torpedo your marketing efforts. I attended a huge networking...

Go to any networking event, and you’ll meet at least one person whose company desperately needs a better value proposition. In fact, they need my friend Josh’s sex or Tylenol method of clearly articulating what they do. Josh left behind the CMO life to help technology...