Got limited time and money to invest in content marketing? Forget social media marketing. Instead, focus on blogging and email marketing. Does social media marketing even provide a ROI? To do social media marketing right, you need to pour time and resources into it. You need to...
Earlier this spring, a client asked this very question – how much website content builds trust and authority? Once I explained, it was quickly followed by, “Oh, so I really do need all this. OK!” This particular client needed content that brought their niche legal expertise...
Marketing is a lot of work. It requires time, brain power, and money, yet far too many companies (of all sizes) focus their marketing on acquiring new leads. It’s even more important to re-engage past clients and leads who never converted. The statistics back up this...
On a recent hike with my dog Marley, I started thinking about ways to improve email marketing. The number of emojis popping up in B2B email subject lines got me thinking. “They must improve open rates,” I thought. “But by how much?” Then I started wondering...
Have you heard the chatter about Bluesky yet? It’s a yet-to-be-publicly-launched social media network that people are calling an alternative to Twitter. It’s in private beta right now, and though I signed up for it, I have not received access yet. Apparently, the wait list is...
A couple of weeks ago, Nicole Krug and I did a fun AI marketing challenge. It was a ChatGPT versus Bard face off – who would win? Well, suffice it to say that I am not worried about my job as a copywriter (and I’ve already...