As a marketer and business owner, I keep my eye on content marketing trends. This year, many of the trends I’m most intrigued by come courtesy of the pandemic. These trends were already brewing in the background; the pandemic thrust them into the spotlight.   Five content...

If you’re in a highly competitive industry and/or saturated market, you know how important it is to stand out. Standing out starts with building your personal brand.   Here in the DC area where I live, you can’t throw a stick without hitting a handful of lawyers....

When the pandemic hit last spring, did your sales funnel shrivel up? If a lot of your lead generation happened in person at events, the answer is probably yes. Because in person gatherings will become scarce during the colder winter months (not to mention the...

A client is currently fretting about her email marketing list. Are the right people on the list? Why are people unsubscribing? And who are some of these people, anyway?   The questions are completely legit. We already answered them, but if I were to provide a comprehensive...

When you’re an expert in something, you forget that not everyone else is. Because website content, user experience and design best practices are like second nature to me, I now realize I was wrong about DIY websites. They are not a good idea.   Unless you are...

When you consider that 2.75 million blog posts are published each day on WordPress websites alone, it might be time to start questioning the future of business blogging.   How the heck are you supposed to get noticed when such a staggering amount of content is appearing...