It’s notoriously difficult to measure the success of blogging, because it’s a long-term game. One blog post probably won’t lead to anything. Years of blogging hopefully will. Because hope is not a strategy, let’s dive into how to measure blog success. Unfortunately, this is not a...

Do you get excited about new marketing ideas? Do you love to run after them, leaving behind what you’re already doing? Do you think that shiny new thing will fix all your lead generation woes? If so, your marketing could have a squirrel problem. I’ve written before...

Your company’s brand is about much more than a logo, colors and a tagline. Your brand is what people say about it when you’re not there. Kick-ass brand messaging ensures they say the right thing – not the first thing that pops into their head...

So many people are re-evaluating their lives during this pandemic – especially around work/jobs/careers. If you’ve been tossing around a new business idea, a great way to test the concept is with a one page website. Why? Because you have nothing to hide behind.  A one page...

No matter what your goals are, social media marketing success boils down to one thing: an engaged audience. Let’s say Brand A “only” has 1,000 followers on Instagram, and 500 of them actively like, comment or click on posts. Compare that to Brand B, which has...