If the pandemic has taught us anything, it’s this: prioritize your mental well-being. I was reminded of this last week when life happened all at once. I had to quickly re-arrange my priorities, and guess what? I decided that marketing can wait.   As it turns out,...

It’s been a while since I wrote about easy marketing projects with a big payoff. Six years, to be exact. So much has changed in six years, including what I know works for clients and my own agency.   Before you take on any marketing project, be...

How to choose social media platforms for marketing is one of the more complex questions we get from our clients. I used to just say, “Go where your audience is.” But my answer has become more nuanced than that.   Naturally, you want to be your audience...

Four months ago, I got insanely busy. New clients and projects began flooding in, which – not gonna lie – is a very good problem to have. At the time, I decided to cut back on blogging so I could focus a little more on...

With a steady flow of referral clients, I am in an enviable place. I don’t have to hustle (god I hate that word) for new clients or projects, and I can tailor my work days to support my lifestyle (aka, go snowboarding or hiking in...

Whoever came up with the idea of making life-changing New Year’s resolutions should have kept the idea to themselves. It’s a tall, unrealistic order. Smaller, more subtle changes? Totally doable. And guess what? I have one for you: be a better marketer this year.   I am...