Monika Jansen searching with binoculars

Just Write Blog

  If you are pouring all your content marketing efforts into LinkedIn – or any other social media platform – you are making a massive LinkedIn content marketing mistake.   Here’s why:   You do not own or even have a smidgen of control over LinkedIn – or any other...

  I have been leaning into a new message this year: I help clients generate more leads so they can make more money. And I realized it’s only fair for me to share what I’m doing for lead generation for myself.   None of my methods are new,...

  Over the past few months, I’ve talked a lot about why content marketing – especially blogging – is so important for a small business: It builds trust with people and machines (search engines). Today, let’s talk about helpful content according to Google.     It’s a long list.   And...

  As a small business, you’re trying to figure out where to spend your marketing time and dollars. You’re considering the pros and cons of blogging vs email vs social media. You think you can get away with one channel, but you’re not sure.   Well, that’s why...

  A few months ago, I wrote about the differences between a positioning statement and elevator pitch. At the very end of the blog post, I mentioned brand pillars. This prompted my friend Danielle Verderosa to ask me what they are.    This article is for her –...

  Want to make your life easier, your marketing more successful, and your revenue higher? Great. Because we are gonna talk about how a content marketing strategy can help you achieve all three.    What is a content marketing strategy?   A content marketing strategy starts with a goal (or...

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