TL;DR: Tweak two blogging best practices will help you build trust with prospects faster - and help you show up in AI citations. A true mark of thought leadership is whether you are cited by AI in those AI overviews that (almost) always appear at the...
TL;DR: Which marketing channels to use is based on three factors: your goals, where your prospects are hanging out, and where you can build trust. I talk a lot about how marketing has a simple task: build trust and relationships so when the time is right,...
TL;DR: I started my LinkedIn newsletter only half paying attention to it. Because I want to improve it, here are all the tips I researched. Towards the end of 2025, I decided I wanted to start LinkedIn newsletter. I have a lot of followers and subscribers,...
Enjoying a high email marketing ROI is not a mission impossible. It really comes down to building a quality list and tracking results to improve your emails. Do those two things, along with sharing valuable information that your ideal prospects and clients care about. That’s how...
TL;DR: To be successful at blogging in 2026, you need to have helpful topics and formatting knowledge at the ready. As I have written about often, blog posts serve as your content foundation. They’re where you share your juiciest, most helpful knowledge. And most of what...
TL;DR: Lead magnets can help you grow your email list AND quickly build trust with prospects. Just follow these best practices. A lead magnet is an offer (usually a free one) that delivers something of value in exchange for an email address. They are typically used...