Video has been steadily taking over the Internet for a few years, and – in no surprise to anyone – the pandemic has accelerated this shift. Some of these video content trends have much broader implications for marketing. In fact, some of these changes are...

You’ve been hearing about Clubhouse, and you’re still not sure what it is, how to use it or if it’s worth it. I had been wondering the same things, so I did some research and snagged an invite. Here’s what you need to know.   What is...

Whether you’re crunched for time or feel completely out of ideas, here’s your get-of-jail-free card: update old blog posts.   This is not a new idea, but it’s one I had forgotten about until this morning. I was being a good marketer and reviewing my website’s Google...

Yes, website copy – not just website design – can make a huge difference to your bottom line. A massive website redesign I recently worked on for a nonprofit saw traffic and leads nearly double less than a month after it launched.   This nonprofit already had...

In the marketing world, we’re always experimenting with content to figure out what drives social media engagement. I recently found an infographic that sheds some light on this topic.   Note I said “some.” The data below is not a magic bullet, but it may be helpful...

I have an email marketing resolution for you: commit to A/B testing emails this year and watch your efforts really start to pay off. You’ll see higher open rates and click-through rates. Spend some time studying the results, and you’ll have a much better understanding...