Have you heard of brand authenticity as a differentiator yet? As a small business owner or marketer, buckle up. This is big. Over the past several years, I have shifted my purchases from large, faceless corporations to small, local businesses that are owned by real people....
This blog post is a bit of a rant, because people I've never heard have been inundating me with marketing emails. You cannot build your email marketing list by randomly adding people! Ever! Don’t build your email marketing list by randomly adding people First, you’ll piss people...
Guest blogging is a great strategy in theory. Write a guest blog post for someone else’s site, or publish someone else’s post on yours, and everyone benefits from reaching new audiences with new ideas. In reality, it might not be a good idea. It wasn’t for...
A few marketing ideas and trends have popped up onto my radar. Because sharing is caring, here are five I’ve been thinking about. Brand love as content marketing strategy I came across this article about how companies are creating “brand love” content to get engagement on Twitter....
Because we are about to turn the calendar over to Q4, it’s time to start thinking ahead to kicking ass next year. As you review and update your marketing strategy, don’t forget about the critical role copywriting plays in your success. An intentional strategy coupled...
As much as I love memes, I’ve been torn about fully embracing the whole memes for marketing thing. I don’t want to overdo it, you know? I always include one in my monthly newsletter, but I began wondering if I could use them on LinkedIn,...