In our digital age, it is logical to think that print marketing is going the way of the fax machine. All of our music and photos are stored in the cloud. Apps help us run our lives. We communicate via text, email, and IM. Is...

On Monday morning, I was just finishing up a meeting with my accountant (who’s amazing, btw) at a Starbucks. In a mall. Which happens to be a super high-end mall. Like Rodeo Drive or Madison Avenue high end. Anyway, I stand up, turn, and what do...

Think it’s too early to start thinking about the holidays, let alone email marketing tips for the holidays? I hate to tell you (especially if you’re also mourning the end of summer), but people are starting their holiday shopping and planning now. In fact, a...

I get asked a variation of “What do copywriters do?” a lot. And you’d think that, since I’ve been a copywriter for so long, that it would be super easy to answer. It’s not. In fact, it’s almost like asking a pastry chef, “How do...

A one page website sounds so easy to create, doesn't it? After all, it's only one page! How hard can it be? In fact, it's super hard. Think about it - you only have a finite space in which to share your message and engage the...

Last year, I went way outside of my comfort zone and tested the waters of video marketing with my friend and partner-in-crime, Nicole Krug. Though I am most definitely not a wallflower, I was super nervous about posting videos on a public YouTube channel and...