A couple of years ago, I participated in a regular Twitter chat hosted by one of my clients, Groupon. I can’t emphasize enough what a great thought leadership tool it was for them. The questions were thought-provoking and the answers – contributed by those of us...

Can something that sounds boring really turbocharge your small business? When we’re talking about content strategy, the answer is a big, fat, enthusiastic yes. But first, a story. Let’s imagine it’s a big summer holiday weekend. Your entire family and most of your friends are eagerly awaiting the...

One of the things we preach here at Jansen Communications is the importance of a detailed editorial calendar. Yeah, I know – sounds so boring. Why bother when you have a zillion other things going on? I mean, you can just write great stuff as it...

Understanding the key to driving word of mouth advertising can help you grow your business exponentially.  Last week, I was working with a new client on her company’s top-level brand messaging – including her elevator pitch and value proposition – and realized just how important they are to...

I absolutely love discovering cool, new tools that can help small business owners. Every day, as I fall down the Internet rabbit hole while researching blog posts and catching up on social media trends, I inevitably discover some new product or service. This time, however,...