I get asked a variation of “What do copywriters do?” a lot. And you’d think that, since I’ve been a copywriter for so long, that it would be super easy to answer. It’s not. In fact, it’s almost like asking a pastry chef, “How do...

A one page website sounds so easy to create, doesn't it? After all, it's only one page! How hard can it be? In fact, it's super hard. Think about it - you only have a finite space in which to share your message and engage the...

Last year, I went way outside of my comfort zone and tested the waters of video marketing with my friend and partner-in-crime, Nicole Krug. Though I am most definitely not a wallflower, I was super nervous about posting videos on a public YouTube channel and...

A couple of years ago, I participated in a regular Twitter chat hosted by one of my clients, Groupon. I can’t emphasize enough what a great thought leadership tool it was for them. The questions were thought-provoking and the answers – contributed by those of us...

Can something that sounds boring really turbocharge your small business? When we’re talking about content strategy, the answer is a big, fat, enthusiastic yes. But first, a story. Let’s imagine it’s a big summer holiday weekend. Your entire family and most of your friends are eagerly awaiting the...

One of the things we preach here at Jansen Communications is the importance of a detailed editorial calendar. Yeah, I know – sounds so boring. Why bother when you have a zillion other things going on? I mean, you can just write great stuff as it...