We're not just living in a mobile-first world. We're living in a mobile-first marketing world, too. And that's a big shift.Mobile devices forced us marketing and web development peeps to think differently about design and copy. We responded by creating these amazing mobile sites that...
You know you need to create content as part of your marketing strategy, but, Lord have mercy, it can be so hard to calculate ROI. If you’re wondering whether business blogging works or not, pull up a chair. I’ve got five reasons backed by some...
Let’s cut right to the chase. Yes, using content marketing to give away your expertise is a great idea up to a point (we’ll get to that in a sec).“But I’ve worked so hard to get here!” you might think. “Why would I want to...
If you’re putting together your first content strategy, you might be wondering what type of downloadable content is best for generating leads online. A lot of the answer lies with your target market. What will be most useful for them?Your goal is to create content...
If you’re struggling with how to effectively use Twitter for marketing, I get it. Twitter is like Times Square at rush hour: Chaos. It’s a jumbled mess of people and conversations and information.But it’s also a favorite channel of successful marketers and business owners because they...
How many times have you heard you need a content strategy? You probably think, “But I have a marketing plan already! Isn’t that enough?”Kind of! But not quite.A content strategy dives deeper to support lead generation. It organizes the content you have (or will create)...