Quick, easy, direct, useful, simple, valuable, now. These are all great words, and they’re ones you probably already use in your marketing copy. But if you want your headlines and calls-to-action to really stand out, you need power words. I curated the list below from this...
It drives me nuts to hear small business owners say, “I can’t be bothered with blogging.” OMG people. I’m not just saying this because I love blogging or because we offer blogging services, but because it’s true: blogging can grow your small business. Here’s how: 1. Blogging...
Twitter chats are an often-overlooked social media marketing strategy, which is a shame. They can be super fun and worthwhile – if you approach it with the right mindset. A couple of weeks ago I guest hosted the always awesome #BizHeroes Twitter chat. My chat’s topic?...
We’re nearly halfway through 2017, so you’re probably wondering why I’m writing about social media marketing trends now. Well, trends don’t only pop up in December or January. Trends can start – and gain steam – any time of the year. Here are eight social media...
You might be wondering whether Pinterest marketing should even be part of your overall marketing strategy. Well, the answer is yes if: You want to reach Millennials and Gen Xers You want to reach households with incomes of $50k or higher You want to increase...
I firmly believe that LinkedIn is underutilized and undervalued – especially by small business owners. LinkedIn marketing should absolutely be part of your marketing strategy simply because people go there to find expert advice, useful information, new clients, and vendors. So let’s all agree that we’ll...