Blog categories and tags are probably the most misunderstood and abused element on any website. That’s very bad, which we’ll get into later. First, a story. When I was a few months into blogging for one of my favorite clients, I finally convinced them to let...
I grew my business by going to lots and lots of networking events. During that time, I learned five basic rules about how to stand out at a networking event. When I do attend events now (like, once every few months), I pull these tricks...
An interesting controversy popped up on Instagram a few months ago. I follow Josh Ostrovsky (@thefatjewish), a crass, over-the-top (and hilarious) insta-celeb who posts funny memes and photos on a daily basis. Back at the end of August, he landed in hot water when he...
Here's a story about what happens when you stop marketing. Warning: It ain't pretty. In fact, it's downright ugly. A couple of weeks ago, I got an email from a lovely client – easy to work with, appreciative, kind, respectful, responsive – with some bad news....
When I first started working with Jansen Communications (JC), I thought all I needed was my trusty laptop in order to get all my work done. Yeah, I was wayyyy off. I now heavily rely on a bunch of technology—tools and apps—to get me through my...
In July, Janine suggested we try out Persicope. My initial reaction was, “Sure!” It was brand new, and I hadn’t even considered using it, let alone using it for marketing. The more I thought about it, though, the more nervous I got. “Live video! Ohmygod....