All of us marketers love to complain about Facebook and its constantly changing algorithms. If Facebook has mostly worked for your business, don’t give up on it yet. Facebook Messenger marketing might just be your saving grace. Here’s why: Messages sent via Facebook Messenger have an average...
In 2015, I learned a very hard lesson. I had already been in business for six years when I was scolded for not knowing what my marketing budget was. It made me feel like a fraud – especially since I own a marketing agency. I have...
When it comes to marketing, people are excited about the new - new platforms, new methods and new tools. You rarely hear about the old school marketing tactics that still work. Well, I was recently featured in this article on G2 in which I – and...
Every industry has bad actors who screw over clients. This is particularly true in marketing. I have heard some horror stories, most involving marketing companies who ghost clients. Some people are super sneaky – what we call “an eel in snake’s clothing” (h/t to Disney’s Robin...
It’s hard to be objective about your company’s website. Even if you didn’t write the content, you are too wrapped up in the company to take a cold, hard look at it. So … here are five ways to tell if your web content sucks. Your...
You know an email newsletter is a great way to stay top-of-mind with clients. But when it comes time to put one together, you freeze. Writer’s block sets in and you draw a blank – never mind that you know your clients inside and out. The...