A few weeks ago, I participated in Career Day at my daughter’s high school. The sophomores I talked to mostly cared about the lollipops I was handing out. I didn’t talk to all 600 of them, but the students I did talk to inadvertently reminded...
Business growth relies on lead generation, and in our digital world, lead generation relies on being “findable” during micro-moments. Here’s what that means, why it’s important and how to make sure you’re “findable”. What are micro-moments? Micro-moments are the instant when your potential client thinks, “Goddammit, I need...
Last week, I participated in Career Day at my daughter’s high school. (Yes, I’m that old. Well, I’m 44, which doesn’t feel that old, but some days I definitely feel like I'm 104.) Anyway, I realized I needed to do something cool to engage the...
I wasn’t out there looking for the winner of the worst sales pitch ever. That person found me. Here’s an email I received through the contact form on my website: We are Digital Advertisement Company guiding Advertisers to enhance their digital growth & strategy to achieve more...
With all the emphasis on B2C social media marketing, you’d think B2B social media marketing was really hard – or impossible. It’s neither. But it is different. B2B Social Media Marketing Tips Use B2B-focused channels LinkedIn, Medium and Twitter are the best social media channels for B2B companies....
Millennials have conditioned us marketers to communicate in very specific ways. Gen Z is already flipping everything we’ve been doing on its head. In fact, Gen Z is changing marketing in some really big ways. My kids are Gen Z, so I’m seeing these trends play...