One of the things we preach here at Jansen Communications is the importance of a detailed editorial calendar. Yeah, I know – sounds so boring. Why bother when you have a zillion other things going on? I mean, you can just write great stuff as it...

Understanding the key to driving word of mouth advertising can help you grow your business exponentially.  Last week, I was working with a new client on her company’s top-level brand messaging – including her elevator pitch and value proposition – and realized just how important they are to...

I absolutely love discovering cool, new tools that can help small business owners. Every day, as I fall down the Internet rabbit hole while researching blog posts and catching up on social media trends, I inevitably discover some new product or service. This time, however,...

Blogging is both an art and science, and frankly, it’s pretty difficult to master. If your blog is not living up to your expectations, keep reading. These seven critical tips for successful blogging should definitely help catapult you forward: Write like “you” Instead of censoring yourself when...

I still remember the first time I heard of someone using email. It was 1994. Prince, David Bowie, and Michael Jackson were alive and well. Hair styles and fashion trends were still recovering from the ‘80s. And I was finishing up my freshman year in...