Stop me if these social media mistakes sound familiar: “I don’t have time to do social media and run my small business, so I’ll ask one of my employees to do it.” “My nephew is on all the social media networks – he can do social media for...

The Internet is littered with social media statistics that are completely irrelevant if you’re a small business in the US. “How interesting that 26% of social media users in the Philippines use Facebook! And … what am I supposed to do with that information?” Fear not....

I was simultaneously inspired and flabbergasted by one of our clients recently. She runs a successful small business and is an absolute joy to work with. Two weeks ago, I sent her an article to review but didn’t hear back for a few days (which...

Last month, I got to spend a few glorious days in Encinitas, CA. If you’ve ever been, you know that it’s incredibly sunny and laid-back and boasts one of the highest concentration of coffee shops, tattoo parlors, and juice bars in the world (that’s not...

A zillion technology years ago, aka, only a few calendar years ago, blog comments were da bomb. Every blogger, every brand, every small business owner chased them as if they were the pot o’ gold at the end of the rainbow. And in a way,...

There’s a lot of bad content out there—bland social media stories, rambling blog posts that never seem to make a point, and marketing collateral entirely focused on the company instead of the customer. I’m not saying this is because of bad writers—sometimes it is, but there’s another point I want to make here. Bad content happens when companies select the wrong business writers for the task.