If your blog is spam, you are hurting your company’s reputation and sales. Here are three signs to look for: Blog posts are about your products, services, or company It is perfectly OK to write blog posts about a new product or service launch, a client success...
Thinking about ditching Facebook marketing? Maybe you just need to look at new ways to increase engagement. Or, maybe it's time to pull the plug. How can you tell? 3 signs it’s time to ditch Facebook marketing This is a conversation we have often with our clients,...
Voice search is the latest trend to hit the internet, and if you are not prepared your business could suffer. What the heck is voice search? Voice search is a function that allows users to search the web using spoken commands rather than typing in a query. If...
It can be incredibly hard to track content marketing results, as most people need 10 “touches” from you before they decide to buy. You might never know if one particular blog post or email was the deciding factor (you can ask, but people might not...
Pull up a chair, because it’s story time. Today’s tale is about five expensive marketing mistakes one company made in a single campaign and how you can prevent making the same ones. Our story begins with an email I received from my local UPS store, where...
If “the rules” around blogging for business leave you confused rather than excited, keep reading. I have written thousands of blog posts over the past nine years, and without a doubt, these 10 tips will help ensure your blog gets read and helps generate leads. Blogging...