24 Sep Why Every B2B Business Needs to Focus on Hospitality, Not Customer Service
I’ve never finished reading a book and then immediately opened it up and started over again – until this summer. This book completely changed the way I think about customer service and further confirmed my belief that doing it right can be a huge differentiator for...
16 Sep Why Social Media Matters to Your SEO Strategy
Fellow marketers, are you guilty of thinking about social media and your SEO strategy as two different part of the marketing puzzle? It’s a huge mistake, but nothing that can’t be fixed. In fact, social media and SEO are tightly intertwined and can feed off each...
10 Sep Outstanding Customer Service: It’s a Privilege, Not an Entitlement
Last month, my husband, kids, and I sat down to lunch at a beachside restaurant on Long Island, New York. I asked the waitress if I could swap out one kind of cheese for another on a salad. That answer was an unequivocal, “No.” “Really?” I...
03 Sep What Small Businesses Can Learn From Large Corporations
Business is business, right? Actually, no, not really. I’ve worked for small businesses, mid-level companies, and global corporations so far in my career. And while each company has its own approach to “making the doughnuts,” I started to notice a few trends—like how smaller businesses manage to do more with less and how large corporations always invest in marketing. In fact, there’s a lot small businesses can learn from large corporations—take it from someone who has been on the inside of both environments.
27 Aug Straw, Sticks, or Bricks: What Do You Want Your Blog Posts Built From?
When potential clients and I first discuss the costs associated with blog writing and management, some of them get sticker shock. Blog writing is an art and a science, and just like anything else, it takes a lot of practice and experience to get good...