Business growth relies on lead generation, and in our digital world, lead generation relies on being “findable” during micro-moments. Here’s what that means, why it’s important and how to make sure you’re “findable”. What are micro-moments? Micro-moments are the instant when your potential client thinks, “Goddammit, I need...
Last week, I participated in Career Day at my daughter’s high school. (Yes, I’m that old. Well, I’m 44, which doesn’t feel that old, but some days I definitely feel like I'm 104.) Anyway, I realized I needed to do something cool to engage the...
I wasn’t out there looking for the winner of the worst sales pitch ever. That person found me. Here’s an email I received through the contact form on my website: We are Digital Advertisement Company guiding Advertisers to enhance their digital growth & strategy to achieve more...
With all the emphasis on B2C social media marketing, you’d think B2B social media marketing was really hard – or impossible. It’s neither. But it is different. B2B Social Media Marketing Tips Use B2B-focused channels LinkedIn, Medium and Twitter are the best social media channels for B2B companies....
Millennials have conditioned us marketers to communicate in very specific ways. Gen Z is already flipping everything we’ve been doing on its head. In fact, Gen Z is changing marketing in some really big ways. My kids are Gen Z, so I’m seeing these trends play...
Several years ago, I created a blog template that has made writing blog posts for our clients easier and faster. If “easy” and “fast” are two words you like to associate with writing, keep reading. But there’s a caveat. You have to enjoy writing, or writing...