If you're struggling to convert prospects into clients, it could be that your sales copy simply needs a little tweak here and a little adjustment there. I'll tell you how - keep reading! But first, a story. This past summer, Nicole Krug from SocialLight and I got...

One of the reasons social media marketing is so powerful for small businesses is that it gets you in front of your target market and allows you to engage with them. However, if you don’t optimize social media accounts (for you or your company), your...

In honor of National Women’s Small Business Month, I reached out to the amazing and talented women in my network who not only own small businesses but are kicking ass and taking names. My ask was simple: “What is your best small business advice?” The...

Guest blogging is a super smart marketing strategy for most small businesses. Get published on quality blogs with loyal readers, and your visibility and reach will increase significantly. Plus, those high quality links back to your website can really help your SEO, making your small...

In our digital age, it is logical to think that print marketing is going the way of the fax machine. All of our music and photos are stored in the cloud. Apps help us run our lives. We communicate via text, email, and IM. Is...