February 18, 2016

There’s a lot of bad content out there—bland social media stories, rambling blog posts that never seem to make a point, and marketing collateral entirely focused on the company instead of the customer. I’m not saying this is because of bad writers—sometimes it is, but there’s another point I want to make here. Bad content happens when companies select the wrong business writers for the task.
February 10, 2016

A couple of weeks ago, one of my friends posted a quick question on Facebook: “I need a new dermatologist. Does anyone have a recommendation?” Yup, absolutely, I thought—my dermatologist! I figured it would be easy to just look up the dermatologist’s website and post...

January 28, 2016

Imagine facing an armed madman who has a hostage in a headlock and is threatening to kill himself and everyone in the room. With your heart pounding and thoughts racing, you need to appear calm, collected, in control, and even a little friendly. From there...

January 14, 2016

Blog categories and tags are probably the most misunderstood and abused element on any website. That’s very bad, which we’ll get into later. First, a story. When I was a few months into blogging for one of my favorite clients, I finally convinced them to let...

December 16, 2015

I grew my business by going to lots and lots of networking events. During that time, I learned five basic rules about how to stand out at a networking event. When I do attend events now (like, once every few months), I pull these tricks...

December 10, 2015

An interesting controversy popped up on Instagram a few months ago. I follow Josh Ostrovsky (@thefatjewish), a crass, over-the-top (and hilarious) insta-celeb who posts funny memes and photos on a daily basis. Back at the end of August, he landed in hot water when he...