There’s a lot of bad content out there—bland social media stories, rambling blog posts that never seem to make a point, and marketing collateral entirely focused on the company instead of the customer. I’m not saying this is because of bad writers—sometimes it is, but there’s another point I want to make here. Bad content happens when companies select the wrong business writers for the task.

A couple of weeks ago, one of my friends posted a quick question on Facebook: “I need a new dermatologist. Does anyone have a recommendation?” Yup, absolutely, I thought—my dermatologist! I figured it would be easy to just look up the dermatologist’s website and post...

Imagine facing an armed madman who has a hostage in a headlock and is threatening to kill himself and everyone in the room. With your heart pounding and thoughts racing, you need to appear calm, collected, in control, and even a little friendly. From there...

Blog categories and tags are probably the most misunderstood and abused element on any website. That’s very bad, which we’ll get into later. First, a story. When I was a few months into blogging for one of my favorite clients, I finally convinced them to let...

I grew my business by going to lots and lots of networking events. During that time, I learned five basic rules about how to stand out at a networking event. When I do attend events now (like, once every few months), I pull these tricks...

An interesting controversy popped up on Instagram a few months ago. I follow Josh Ostrovsky (@thefatjewish), a crass, over-the-top (and hilarious) insta-celeb who posts funny memes and photos on a daily basis. Back at the end of August, he landed in hot water when he...