On Monday morning, I was just finishing up a meeting with my accountant (who’s amazing, btw) at a Starbucks. In a mall. Which happens to be a super high-end mall. Like Rodeo Drive or Madison Avenue high end. Anyway, I stand up, turn, and what do...
Think it’s too early to start thinking about the holidays, let alone email marketing tips for the holidays? I hate to tell you (especially if you’re also mourning the end of summer), but people are starting their holiday shopping and planning now. In fact, a...
I get asked a variation of “What do copywriters do?” a lot. And you’d think that, since I’ve been a copywriter for so long, that it would be super easy to answer. It’s not. In fact, it’s almost like asking a pastry chef, “How do...
A one page website sounds so easy to create, doesn't it? After all, it's only one page! How hard can it be? In fact, it's super hard. Think about it - you only have a finite space in which to share your message and engage the...
Last year, I went way outside of my comfort zone and tested the waters of video marketing with my friend and partner-in-crime, Nicole Krug. Though I am most definitely not a wallflower, I was super nervous about posting videos on a public YouTube channel and...
A couple of years ago, I participated in a regular Twitter chat hosted by one of my clients, Groupon. I can’t emphasize enough what a great thought leadership tool it was for them. The questions were thought-provoking and the answers – contributed by those of us...