04 Jun Business Lessons Learned: 9 Stupid Mistakes I’ve Made
In the twelve years I’ve had my business (five years unofficially, seven years officially), I’ve made plenty of stupid mistakes - but I've also learned valuable lessons. Here's a non-exhaustive list of the stupid stuff I've done and business lessons learned - so you don't...
28 May 5 Deadliest Marketing Sins Every Company Should Avoid
Over the course of my copywriting career, I’ve worked for many companies, both as a freelancer and full-time employee—and I’ve seen some seriously dumb marketing shit happen. It doesn’t matter if the budget for a campaign was $10,000 or $10—I’ve seen marketers put their companies at...
21 May How I Built My Network Into a Word of Mouth Marketing Machine
When new “work” friends ask me about my business, I am invariably asked how I get clients. I always feel super lucky to respond, “Referrals. I have an awesome network.” Even better: I don’t attend networking events anymore. Better than that: People tell me they’ve heard my...
14 May Copywriting Costs: You Get What You Pay For
Eons ago, I took time out from the corporate world to be a personal chef. Yup, it was a pretty cool job. Yup, I am a really good cook. Yup, I had some weird-ass clients – and some weird-ass potential clients. I remember this one guy...
07 May What I Learned About Leadership From the Shittiest Boss Ever
We’ve all had shit bosses. All of us. My biggest one was my first boss at my first job out of college. I was fresh-faced, full of energy, and raring to go, so having a shit boss was like hitting a brick wall at 60mph....