August 13, 2015

Your business is receiving a huge award, and you have been asked to write one paragraph about who you are and what you do. It’s due at the end of the day. Do you: Immediately bang away on the keyboard to produce the best paragraph of...

August 6, 2015

A few months ago, my boyfriend considered starting an AirBnB. He found an open apartment at a low rental price, and, since we live in the middle of a major travel-destination, thought it might be worth a shot. Since he knew absolutely nothing about the hosting...

July 30, 2015

Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships. – Stephen Covey Amen, Stephen, amen. That quote pretty much sums up my approach to all of my clients. I have to trust you,...

July 30, 2015

At this point in my career, I have a pretty good handle on what I can do and what I cannot. Just like everyone else, I have only 24 hours in each day, and I need to spend the right portion of my working hours...

July 9, 2015

For years marketers have been obsessed with Millennials (and their wallets). I’ve read countless articles on what Millennials value, how they like to spend, what motivates their behaviors, etc. Then, when this generation started coming out of the malls and into the business world, the articles on “how best to work with Millennials” started making their way around the interwebs. As a Millennial myself, I’ve found all of these studies, articles, and posts fascinating. My age group was born in time unlike any other in history, and the affect of the rapid development of technology has had on our generation is remarkable.