Back when SEO first took off as a professional discipline, the gurus acted as puzzle solvers more than writers. They fiddled with keywords and linking strategies until they cracked the code of higher search rankings. Many of these strategists used so-called “black hat” tactics –...

Your business is receiving a huge award, and you have been asked to write one paragraph about who you are and what you do. It’s due at the end of the day. Do you: Immediately bang away on the keyboard to produce the best paragraph of...

A few months ago, my boyfriend considered starting an AirBnB. He found an open apartment at a low rental price, and, since we live in the middle of a major travel-destination, thought it might be worth a shot. Since he knew absolutely nothing about the hosting...

Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships. – Stephen Covey Amen, Stephen, amen. That quote pretty much sums up my approach to all of my clients. I have to trust you,...

At this point in my career, I have a pretty good handle on what I can do and what I cannot. Just like everyone else, I have only 24 hours in each day, and I need to spend the right portion of my working hours...