If your social media engagement sucks, this article is for you. So many factors go into a successful strategy. Many of them you can control, but some you cannot.    Enough with the chit-chat. Let’s dive in.    What to do if your social media engagement sucks   We are going...

A few weeks ago, my friend Brad asked how to reach people who are unreachable – the busy business owners, the principals in large firms, the leaders who run multi-million dollar organizations. Marketing to the C-suite can seem like a mission impossible, I told him....

  Marketing is all about building relationships. The first step on that journey is to create brand awareness. Once you do that, you have the golden opportunity to build a relationship so strong that you then create brand preference.    I was reminded of this in a blog...

After an insanely busy month, I started catching up on my reading last week, and an article on engagement and usage of social media apps caught my eye. I used it as a jumping off point for two lists – which social media apps are...

As a professional copywriter, you’d think I’d be worried about AI bots like ChatGPT that can supposedly write as well as a human. I think its potential is over-hyped. And I’m not the only one.    Last week, The Atlantic covered this topic. I think their staff...

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