Geofencing for marketing is not a new concept, but it seems to be picking up a lot of traction as we move into 2020. Let’s talk about how it works and why you might want to use it for marketing.   What is geofencing?   Geofencing is a form...

Content marketing is notoriously difficult to measure. When you are using a variety of channels, tactics and campaigns, how do you know which one lead to an increase in brand awareness? Or leads? Or sales?   I wrote a blog post earlier this year on how to...

Starting, running and growing a company of any size is not for the faint of heart. Good days are mind-blowing and bad days are mind-numbing. When you have one of those days – and we all do – it really is helpful to make a...

It’s the most wonderful time of the year … for B2C companies. For those of us who don’t own a hip boutique, trendy restaurant or see-and-be-seen bar, B2B holiday marketing can feel forced.   It doesn’t have to.   5 B2B holiday marketing ideas   There are really easy ways to...