Earlier this summer, I was talking to a client about his marketing efforts versus results. The conversation quickly became about how much marketing he actually needs to do. I finally said to him, “You know, you might not need to do any marketing.”   (Yes, I’m honest...

The importance of following up has become a theme in my life lately. When I see a pattern, I pay attention. After thinking on it, I have come to realize that this simple, easily overlooked activity is one of the top drivers of marketing success.   Let...

There are many different types of writing out there – fiction, nonfiction, investigative, opinion pieces, dissertations, legal briefs, scripts, screenplays – and then there’s the whole world of marketing writing. Copywriting is a pretty big catch-all term, but web writing falls into its own category.   And...

I love an infographic. It forces a company to explain a topic simply and clearly. Combine that straightforward messaging with intentional design, and what do you get? A memorable piece of content marketing.   Well, as long as it’s done right. An infographic is a premium marketing...

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