Monika Jansen searching with binoculars

Just Write Blog

  In October, I decided to conduct a lead generation experiment, and I signed up for LinkedIn Sales Navigator. Yes, I took advantage of their free 30-day trial. Yes, I extended it by a month and paid $90 for the privilege.    Am I still a member? No.    Would...

  Wondering if you can use generative AI tools like ChatGPT for all your content marketing needs? Until today, I’ve never compared options and examined the pros and cons of working with a copywriter v. ChatGPT.    This’ll be fun!   Pros and cons of working with a copywriter v....

Calculating the ROI of a website is an interesting challenge. Most small business owners look at their website as a cost of doing business. And yes, it is an expense – but it should also support your lead generation and sales and provide a robust...

How long does it take content marketing work? An age-old question that isn’t often answered clearly. Because there are so many variables, it can be hard to say, “You will see results in X days or months.”    In this blog post, I am breaking down those...

Last month, I wrote a blog on how to write a better elevator pitch. And then I realized there is probably some confusion on an elevator pitch v positioning statement. They are not the same thing, so today, that’s what we’re gonna talk about.   Elevator pitch...

A great way to stand out online is to use what’s called contrarian content marketing. Being contrarian simply means having a controversial or standout opinion. It’s not a bad thing at all – but you have to be careful how you use it.   I was reminded...

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