The Internet is littered with articles about measuring social media success. What about all the other channels we (businesses of all shapes and sizes) use? If you want to know how your efforts are working, you need to measure content engagement everywhere - on your...
During a client call today, the web designer and I realized something: Our mutual client’s website content is not speaking to all their target markets. This is something that happens very often to companies of all shapes and sizes. You grow quickly – and you...
I have written about Facebook marketing a lot over the years. In fact, I just wrote about it a few weeks ago. However, I’m here to tell you that using Facebook to market your small business could end up costing you dearly, because Facebook hates...
It’s been years since I talked about how to use blog categories and tags properly, and it’s high time we revisited this important topic. Sexy? No. Critical to a great experience on your website? You better believe it. It’s all about that search function In June, my...
After years of seesawing relevance and start-and-stop attempts at actually making money, two new Twitter features that allow users to monetize their content are opening up. Because I recently wrote about Substack and content monetization in general, this led me to ask: What content will...
When it comes to brand messaging, a fatal error is leaving your topline messages (like your value proposition, full list of benefits, how you’re different, how it works) open to interpretation. I was recently reminded of this when doing a consult with a tech startup. The...