I’ve been blogging regularly for … [pause for counting] … eight years, and my blogging has come a long way. I know this because people tell me they read everything I write. (Even for a professional copywriter, that’s a huge compliment.) So of course this...
Every year around this time, I write about marketing trends for the coming year. This year’s batch of marketing trends for 2022 are particularly cool. As always, I’m not sharing trends that are already out there. Social listening on social media? The continued dominance of video?...
Even though I consider myself a highly organized person, reviewing and maintaining my own marketing has been largely ad hoc. Til now. I finally sat down and created a schedule that you can also use to keep your marketing updated. This is a huge relief; it’s...
Have you heard of brand authenticity as a differentiator yet? As a small business owner or marketer, buckle up. This is big. Over the past several years, I have shifted my purchases from large, faceless corporations to small, local businesses that are owned by real people....
This blog post is a bit of a rant, because people I've never heard have been inundating me with marketing emails. You cannot build your email marketing list by randomly adding people! Ever! Don’t build your email marketing list by randomly adding people First, you’ll piss people...
Guest blogging is a great strategy in theory. Write a guest blog post for someone else’s site, or publish someone else’s post on yours, and everyone benefits from reaching new audiences with new ideas. In reality, it might not be a good idea. It wasn’t for...