TL;DR: The best way to maximize engagement on LinkedIn is to follow these new and old best practices, all rounded up in one spot for you. Last year, LinkedIn rolled out a new algorithm called 360Brew. It significantly changed many long-term best practices. But it also...
When creating or updating your brand messaging, gather all ideas, whittle them down, organize them – and then start drafting the messages. One of my superpowers as a strategic copywriter is wrangling multiple ideas from multiple people into a cohesive brand message. I’ve been asked how they...
TL;DR: Generative AI cannot write website content because it is a complex process that requires a high level of expertise. A few weeks ago, I asked my friends in my Mastermind: You’ve all worked with me in the past and know my business well. If you hired...
TL;DR: The top content marketing advice I gave last year covered everything from keeping recurring promotional copy interesting to planning a content calendar. If you didn’t join one of my Ask Monika Anything (About Marketing) sessions in 2025, be sure to join this year. The discussions...
TL;DR: Don’t give up on LinkedIn! Try adjusting your LinkedIn marketing strategy first to improve reach and engagement. If you are at the point of giving up on LinkedIn, don’t. The company quietly launched a new algorithm this year that is asking you to completely rethink...
TL;DR: People are using generative AI tools as search engines, which means it’s time to learn about big changes involving GAIO and content marketing. 2025 has been filled with surprises for small businesses, and one of the biggest involves GAIO and content marketing. Whereas SEO focuses on...