A long-time client of mine is constantly dinged by Yoast (an SEO plug-in on WordPress) for using passive voice. Search engines hate passive voice in copywriting, because it turns a simple sentence into a complex one. If you learn how to avoid passive voice, your copywriting...
One of the first questions I ask prospective clients is, “What is your budget?” Most people have no idea how much “marketing” costs, so they don’t know how to answer. (This also leads me to believe they don’t have a marketing budget. Newsflash: You need...
A kick-ass call to action is key to the success of any marketing program. Once you have the message and offer nailed down, you’re not done. You still need to make sure your target market does something to move forward – preferably towards a purchase. Because...
My company acquired a small social media marketing agency on January 1 of this year. (Thank you, it is pretty great, but my god, it’s been so much work!) As I’ve talked to all these new clients, I have been fielding the same question over and...
In two days, I’ve had two conversations with potential clients about how to build thought leadership. If this is also one of your goals for 2019, here’s what I told them to do: How to build thought leadership This is not rocket science, which is why I...
Gearing up for a fabulous 2019? If you are, then one of the things you might be working on is a new sales presentation. This is such a great opportunity for you to shine, leave a lasting impression and convince a prospect that you are...