Business is business, right? Actually, no, not really. I’ve worked for small businesses, mid-level companies, and global corporations so far in my career. And while each company has its own approach to “making the doughnuts,” I started to notice a few trends—like how smaller businesses manage to do more with less and how large corporations always invest in marketing. In fact, there’s a lot small businesses can learn from large corporations—take it from someone who has been on the inside of both environments.

Back when SEO first took off as a professional discipline, the gurus acted as puzzle solvers more than writers. They fiddled with keywords and linking strategies until they cracked the code of higher search rankings. Many of these strategists used so-called “black hat” tactics –...

Your business is receiving a huge award, and you have been asked to write one paragraph about who you are and what you do. It’s due at the end of the day. Do you: Immediately bang away on the keyboard to produce the best paragraph of...

A few months ago, my boyfriend considered starting an AirBnB. He found an open apartment at a low rental price, and, since we live in the middle of a major travel-destination, thought it might be worth a shot. Since he knew absolutely nothing about the hosting...

Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships. – Stephen Covey Amen, Stephen, amen. That quote pretty much sums up my approach to all of my clients. I have to trust you,...