At this point in my career, I have a pretty good handle on what I can do and what I cannot. Just like everyone else, I have only 24 hours in each day, and I need to spend the right portion of my working hours...

For years marketers have been obsessed with Millennials (and their wallets). I’ve read countless articles on what Millennials value, how they like to spend, what motivates their behaviors, etc. Then, when this generation started coming out of the malls and into the business world, the articles on “how best to work with Millennials” started making their way around the interwebs. As a Millennial myself, I’ve found all of these studies, articles, and posts fascinating. My age group was born in time unlike any other in history, and the affect of the rapid development of technology has had on our generation is remarkable.

Snippy and antagonistic emails that feel like you were just bitch-slapped. A staff that is so disorganized a simple process turns into a convoluted mess. Requests that are just so nuts you start wondering about the mental stability of your client. If you haven’t run into any of...

Google can be a clever creature. Once you finally figure her out, she up and changes the rules on you – again and again. While you could hire a full-time Google specialist to keep dibs on the mysterious search engine and give your website a tune-up...