Fellow marketers, are you guilty of thinking about social media and your SEO strategy as two different part of the marketing puzzle? It’s a huge mistake, but nothing that can’t be fixed. In fact, social media and SEO are tightly intertwined and can feed off each...

Business is business, right? Actually, no, not really. I’ve worked for small businesses, mid-level companies, and global corporations so far in my career. And while each company has its own approach to “making the doughnuts,” I started to notice a few trends—like how smaller businesses manage to do more with less and how large corporations always invest in marketing. In fact, there’s a lot small businesses can learn from large corporations—take it from someone who has been on the inside of both environments.

Back when SEO first took off as a professional discipline, the gurus acted as puzzle solvers more than writers. They fiddled with keywords and linking strategies until they cracked the code of higher search rankings. Many of these strategists used so-called “black hat” tactics –...