I’m sure you’ve heard about using SMS text for marketing. And, like me, you probably ignored it. Well, I have reason to believe that text marketing is The Next Big Thing for small businesses. Just look at these numbers: Text is the most widely and...

I wish I could say there was one magic formula for social media marketing success. In the real world, it comes down to one thing: constant experimentation. Every month, we look at what works for our clients (and our own channels). We throw out the ideas...

A lot of consumer behavior can be explained by basic psychology of marketing principles. If you want to drive sales, here are the seven that can have the biggest impact on your business. (These marketing projects can also help).   1. Psychology of Color   Color plays a critical...

Are trend and prediction listicles flooding your inbox? Same here, so I created my own specifically for small business owners. You may not be ready for, say, virtual reality, but these are the 10 biggest marketing trends that will affect small business owners as we...

Even though LinkedIn sometimes annoys me (why are company pages practically hidden?), it remains the best B2B marketing platform out there. Rip a page from our book, and put our favorite LinkedIn marketing tips to work for you. 1. Check it every day Do you check Facebook...

We're not just living in a mobile-first world. We're living in a mobile-first marketing world, too. And that's a big shift. Mobile devices forced us marketing and web development peeps to think differently about design and copy. We responded by creating these amazing mobile sites that...