Customer interviews are probably the smartest content you can add to your website or blog. These interviews allow customers to tell your company’s story to prospects—and help guide and encourage those prospects to purchase. If you aren’t already conducting customer interviews, now’s the time to start....

Last week, I did something super fun: I held office hours at the WeWork coworking space in Dupont Circle in Washington, DC. Not only did this pry me away from working solo at my dining room table for a few hours, but I got to...

One of the hardest questions I ask my clients is, “What kind of tone of voice are we going for?” Their answer: [Long pause] “Um, I’m not really sure?” I really need to stop being so mean and just ask them to point me to websites they...

Writing a blog post is an awesome first step in getting your name, ideas, and expertise out there, so definitely pat yourself on the back when you hit "publish" on each and every blog post you write. (I do!) However, to get your website on the...