Pull up a chair, because it’s story time. Today’s tale is about five expensive marketing mistakes one company made in a single campaign and how you can prevent making the same ones. Our story begins with an email I received from my local UPS store, where...
If “the rules” around blogging for business leave you confused rather than excited, keep reading. I have written thousands of blog posts over the past nine years, and without a doubt, these 10 tips will help ensure your blog gets read and helps generate leads. Blogging...
This is a guest blog post from our friend Angie Dunnigan of aka Media Marketing. After 10 years in the corporate world, Angie decided to follow her dream of entrepreneurship and never looked back! Angie started aka Media Marketing to help small businesses build brand awareness,...
One of the most common questions I hear from small business owners is how to get more social media followers. One of our new clients was told point-blank by a book publisher that she needs to dramatically increase the number of followers she has before...
Because all of us have overflowing email inboxes, a lot of small businesses can’t seem to break through and stand out using email. In fact, I think a lot of you have decided it can’t be done. Well, I’m happy to say that it is...
Last week I talked to a journalist who recently lost his job when the (very big and prestigious) magazine he worked for eliminated his entire department. He wants to break into freelance copywriting, which I always think is great. There's nothing like being your own...