June 11, 2015
The other night I found myself in the middle of a heated, yet friendly, debate with a room full of freelancers. We were gathered together for a local Freelancer’s Union
event and the group ranged from freelance lawyers to landscapers. The topic for the night was “How to position yourself as an expert,” and the event’s guest speaker, brand strategist and author Evan Karadimov
, was leading the group discussion on why you need to be a thought leader in your respective field. One of his main points was that all freelancers can be seen as an expert by blogging.