Let’s cut right to the chase. Yes, using content marketing to give away your expertise is a great idea up to a point (we’ll get to that in a sec). “But I’ve worked so hard to get here!” you might think. “Why would I want to...
If you’re putting together your first content strategy, you might be wondering what type of downloadable content is best for generating leads online. A lot of the answer lies with your target market. What will be most useful for them? Your goal is to create content...
If you’re struggling with how to effectively use Twitter for marketing, I get it. Twitter is like Times Square at rush hour: Chaos. It’s a jumbled mess of people and conversations and information. But it’s also a favorite channel of successful marketers and business owners because they...
How many times have you heard you need a content strategy? You probably think, “But I have a marketing plan already! Isn’t that enough?” Kind of! But not quite. A content strategy dives deeper to support lead generation. It organizes the content you have (or will create)...
Cracking the B2B Facebook marketing code may seem tough. I get that. But with a little effort and the right strategies in place, Facebook marketing can absolutely help you reach your goals. Before we dive in, I want to point out one very basic strategy that...
Marketing methods have changed a lot since the Internet took over our lives. They’ll keep changing, too. But like the few constants in this crazy world – death, taxes, drunks at Mardi Gras – it’s safe to say that this list of marketing rules will...