I’ve written before about which social media network to use, so you might already think you know the answer to the Facebook Groups versus LinkedIn Groups question. If you’re B2C, you use Facebook over LinkedIn. If you’re B2B, you use LinkedIn over Facebook. (Generally speaking, of...
No matter what your small business does, you have competitors. That’s why a brand story is so important – it can create a connection with a potential client and be the difference between that person calling you - or your number one competitor. What is a...
Do people mistake your website for a novel? Hate to break it to you, but all of that website content is hurting your business. Unfortunately, this is a common trap that small business owners fall into, because… It’s easy to write too much website content So don't...
Because you can’t just throw up a bunch of text on your social channels and call it a day, let’s talk about some easy tools for creating social media content. Of course, there are a lot of options out there, so I put together a...
A value proposition is arguably the most important message a company (of any size) writes and puts out into the world. It won’t necessarily make or break your business, but it will determine how quickly you grow. What is a value proposition? A value proposition quickly and...
When you are busy growing your small business, it is easy to completely overlook your brand message. You have so much going on. "Keep branding consistent" is probably not at the top of your to-do list. Unfortunately, this can come back to bite you in the...