How many emails do you get every day? Tons, right? And how many do you actually open? Let me guess: A tiny fraction of the relentless tsunami that floods your inbox. The ones that you do open probably have something to do with email subject lines. (And...
Last week, I met my friend Dave for coffee. Dave is a serial entrepreneur. He’s smart, funny, personable … and he has a great story. He’s been through the wringer – not once, but several times. And each time life has knocked him sideways, he’s...
I was just scrolling through my LinkedIn feed and stopped dead in my tracks (er, scroll). Someone in my network named Andrew left a comment on a sponsored post (aka, ad). In this comment, he helpfully pointed out to a big database marketing company that their...
Before we get into emails that increase sales, a story. Since I was a teenager, I’ve laced up my sneakers and headed out for a daily 30-minute walk. For me, it’s the ideal way to start the day. I let my mind wander, listen to the...
There are so many examples of amazing taglines out there. “Just do it” from Nike and “It’s everywhere you want to be” from Visa are two of my favorites. We could talk about awesome taglines all day. So let’s talk about a tagline that sucks...
Do you love your company’s about page? Does it help you close the sale and win new clients? Yes, no, maybe so? I started thinking about the importance of the about page on Monday. I was talking to my friend Brian about the sales process, and...