I talk about the importance of using marketing to create connections all the time. But I suddenly realized that if you don’t have good social skills, creating connections and enjoying marketing success is pretty much a mission impossible. What is marketing success anyway? This could be a...
For years I’ve been railing against using business jargon and buzzwords in your marketing. As it turns out, journalists can’t stand them either. In fact, it might get your pitch for a story immediately thrown in the trash. According to this new report from Cision, journalists...
Facebook marketing is dead – kind of. It works in three very select situations, only one of which involves posting directly on your page. (Facebook advertising, on the other hand, is very much alive.) Long gone are the days when a brand’s post would show up...
In a word: yes. Though you only need 300 words on a page so search engines (Google) can index it, you should be writing long blog posts. The data says so. What the data says about blog post length The ideal length is 1,600 words according to...
Something interesting is happening this year. I’m starting to hear from an increasing number of prospective clients who are perfect strangers. They weren’t referred to me, and we’ve never met in person or online. This is how I know my marketing is working. It’s taken a...
Substack is a hybrid blogging and email marketing app that kind of snuck up on me. I heard about it, and then I started seeing it mentioned all over the place. Now I’m digging in to better understand it – and share my research with...