According to Envisage Digital, 4.4 million new blog posts are published every day across all platforms. That’s a lot of content, not to mention a lot of competition for eyeballs. If you’re going to stand out, you’ve got to shift your strategy from creating content...
Over the past few months, I’ve been subjected to some truly bad marketing. I’m not talking about horrendous missteps that generate bad publicity and drag down profits. Instead, I’m talking about very basic mistakes that never should have happened in the first place if someone had...
Back in December, I created and shared a schedule to help you stay on top of your marketing. One of the tasks was to look at your email subject lines every year, so in January, I did. While I can’t say I was shocked at what...
SEO (search engine optimization) is confusing, highly technical, and constantly changing. I struggle to keep up, and I only need to stay abreast of its impact on content. So, what does SEO in 2022 look like? And what do small business owners need to know...
I’ve had some head-scratching conversations about taglines over the years. It seems that when a company lacks a strong brand message and identity, they think a tagline will fix everything. Just as having a baby won’t fix a marriage, a pithy phrase will not fix...
If the pandemic has taught us anything, it’s this: prioritize your mental well-being. I was reminded of this last week when life happened all at once. I had to quickly re-arrange my priorities, and guess what? I decided that marketing can wait. As it turns out,...