With all the emphasis on B2C social media marketing, you’d think B2B social media marketing was really hard – or impossible. It’s neither. But it is different. B2B Social Media Marketing Tips Use B2B-focused channels LinkedIn, Medium and Twitter are the best social media channels for B2B companies....
Millennials have conditioned us marketers to communicate in very specific ways. Gen Z is already flipping everything we’ve been doing on its head. In fact, Gen Z is changing marketing in some really big ways. My kids are Gen Z, so I’m seeing these trends play...
Several years ago, I created a blog template that has made writing blog posts for our clients easier and faster. If “easy” and “fast” are two words you like to associate with writing, keep reading. But there’s a caveat. You have to enjoy writing, or writing...
As soon as a client says, “I’d like to build thought leadership in my space,” we reply, “You need to use Medium for marketing.” Here’s why we love the platform: You’ll actually find new ideas If you’re not familiar with it, Medium is an online publishing platform where...
I have an important public service announcement for small business owners: “Sex with Strangers” marketing is not marketing. So please stop doing it. I’m sure that’s one of the oddest things you’ve ever heard so think of it this way. You’d never walk up to a stranger...
A few of our clients want to grow their email lists, so this topic has been very top-of-mind for me. Once you know the basic rule to grow an email marketing list, it’s a pretty straightforward process. Here’s what I’ve been telling them: One easy rule to...