A lot of our clients want to create a strong brand, so they stand head-and-shoulders above the competition. This is a fabulous goal for any company. To get there, your company needs to embrace and embody seven different elements.  What is a brand anyway?  I like Seth...

Let’s cut right to the chase: yes, video marketing is still a thing in 2020. In fact, it’s more important than ever.  People love videos  When it comes to content, 54% of consumers prefer to watch videos from brands*. In fact, they like it so much that...

LinkedIn is en fuego. If you’re not actively using this business-focused social media platform, you are missing out on potential sales. During the fourth quarter of 2019, LinkedIn hit nearly 675 million members worldwide. Sessions grew by 25% with “record levels of engagement” and revenue grew...

Because we are all drowning in email, this is a great time to invest in a print brochure. But not just any brochure – a brochure that will make an impact, that people will read and that no one will throw out.  How to create a...

If you want to streamline website content without watering down your company’s brand, think like a website visitor. When you go to a new website, you want to quickly confirm that yes, this company can help me. The more focused your web content is, the...