How to choose social media platforms for marketing is one of the more complex questions we get from our clients. I used to just say, “Go where your audience is.” But my answer has become more nuanced than that.   Naturally, you want to be your audience...

Four months ago, I got insanely busy. New clients and projects began flooding in, which – not gonna lie – is a very good problem to have. At the time, I decided to cut back on blogging so I could focus a little more on...

With a steady flow of referral clients, I am in an enviable place. I don’t have to hustle (god I hate that word) for new clients or projects, and I can tailor my work days to support my lifestyle (aka, go snowboarding or hiking in...

Whoever came up with the idea of making life-changing New Year’s resolutions should have kept the idea to themselves. It’s a tall, unrealistic order. Smaller, more subtle changes? Totally doable. And guess what? I have one for you: be a better marketer this year.   I am...

I’ve been blogging regularly for … [pause for counting] … eight years, and my blogging has come a long way. I know this because people tell me they read everything I write. (Even for a professional copywriter, that’s a huge compliment.) So of course this...

Every year around this time, I write about marketing trends for the coming year. This year’s batch of marketing trends for 2022 are particularly cool.   As always, I’m not sharing trends that are already out there. Social listening on social media? The continued dominance of video?...