How is Facebook marketing working for your small business? If your answer is anything less than, “Great!” then this blog post is for you. As the first post in our Social Media Marketing for Small Business Series, I figured we’d tackle the world’s largest social media...
First, the good news: email marketing is not as time-intensive or expensive as social media marketing. But it does require time, and time equals money. So let’s break it all down and figure out how much email marketing costs. Email marketing platforms aren’t necessarily free Setting up...
Learning how to write website content is not easy. It’s both an art and science. It’s art because you need to grab and keep visitor attention with messaging that speaks directly to them. It’s science because certain things you do can yield results – but...
Last year, I finally caved in and started spending money to advertise on social media. This kills me. I started using social media for marketing when everything was free and updates from business pages showed up in news feeds. I’ve started singing a different tune, though,...
Love to get the inside scoop on what the experts use? Me too, which is why I put together this list of marketing tools that my team and I can’t live without. I didn’t do this to toot my own horn. (“Ooh, look how smart Monika...
Have you ever considered using A/B testing? And have you thought, “Man, that sounds like too much work. Why bother?” Listen, I get it. Small businesses owners are too busy, and we really don’t want to add anything else to our plates (and yes, that includes...