June 11, 2015

The other night I found myself in the middle of a heated, yet friendly, debate with a room full of freelancers. We were gathered together for a local Freelancer’s Union event and the group ranged from freelance lawyers to landscapers. The topic for the night was “How to position yourself as an expert,” and the event’s guest speaker, brand strategist and author Evan Karadimov, was leading the group discussion on why you need to be a thought leader in your respective field. One of his main points was that all freelancers can be seen as an expert by blogging.
June 4, 2015

In the twelve years I’ve had my business (five years unofficially, seven years officially), I’ve made plenty of stupid mistakes - but I've also learned valuable lessons. Here's a non-exhaustive list of the stupid stuff I've done and business lessons learned - so you don't...

May 28, 2015

Over the course of my copywriting career, I’ve worked for many companies, both as a freelancer and full-time employee—and I’ve seen some seriously dumb marketing shit happen. It doesn’t matter if the budget for a campaign was $10,000 or $10—I’ve seen marketers put their companies at...

May 21, 2015

When new “work” friends ask me about my business, I am invariably asked how I get clients. I always feel super lucky to respond, “Referrals. I have an awesome network.” Even better: I don’t attend networking events anymore. Better than that: People tell me they’ve heard my...

May 14, 2015

Eons ago, I took time out from the corporate world to be a personal chef. Yup, it was a pretty cool job. Yup, I am a really good cook. Yup, I had some weird-ass clients – and some weird-ass potential clients. I remember this one guy...