March 24, 2016

I was simultaneously inspired and flabbergasted by one of our clients recently. She runs a successful small business and is an absolute joy to work with. Two weeks ago, I sent her an article to review but didn’t hear back for a few days (which...

March 3, 2016

Last month, I got to spend a few glorious days in Encinitas, CA. If you’ve ever been, you know that it’s incredibly sunny and laid-back and boasts one of the highest concentration of coffee shops, tattoo parlors, and juice bars in the world (that’s not...

February 25, 2016

A zillion technology years ago, aka, only a few calendar years ago, blog comments were da bomb. Every blogger, every brand, every small business owner chased them as if they were the pot o’ gold at the end of the rainbow. And in a way,...

February 18, 2016

There’s a lot of bad content out there—bland social media stories, rambling blog posts that never seem to make a point, and marketing collateral entirely focused on the company instead of the customer. I’m not saying this is because of bad writers—sometimes it is, but there’s another point I want to make here. Bad content happens when companies select the wrong business writers for the task.
February 10, 2016

A couple of weeks ago, one of my friends posted a quick question on Facebook: “I need a new dermatologist. Does anyone have a recommendation?” Yup, absolutely, I thought—my dermatologist! I figured it would be easy to just look up the dermatologist’s website and post...

January 28, 2016

Imagine facing an armed madman who has a hostage in a headlock and is threatening to kill himself and everyone in the room. With your heart pounding and thoughts racing, you need to appear calm, collected, in control, and even a little friendly. From there...