Last month, my husband, kids, and I sat down to lunch at a beachside restaurant on Long Island, New York. I asked the waitress if I could swap out one kind of cheese for another on a salad. That answer was an unequivocal, “No.” “Really?” I...
When potential clients and I first discuss the costs associated with blog writing and management, some of them get sticker shock. Blog writing is an art and a science, and just like anything else, it takes a lot of practice and experience to get good...
Back when SEO first took off as a professional discipline, the gurus acted as puzzle solvers more than writers. They fiddled with keywords and linking strategies until they cracked the code of higher search rankings. Many of these strategists used so-called “black hat” tactics –...
Your business is receiving a huge award, and you have been asked to write one paragraph about who you are and what you do. It’s due at the end of the day. Do you: Immediately bang away on the keyboard to produce the best paragraph of...
A few months ago, my boyfriend considered starting an AirBnB. He found an open apartment at a low rental price, and, since we live in the middle of a major travel-destination, thought it might be worth a shot. Since he knew absolutely nothing about the hosting...