During a client call today, the web designer and I realized something: Our mutual client’s website content is not speaking to all their target markets. This is something that happens very often to companies of all shapes and sizes. You grow quickly – and you...
I have written about Facebook marketing a lot over the years. In fact, I just wrote about it a few weeks ago. However, I’m here to tell you that using Facebook to market your small business could end up costing you dearly, because Facebook hates...
It’s been years since I talked about how to use blog categories and tags properly, and it’s high time we revisited this important topic. Sexy? No. Critical to a great experience on your website? You better believe it. It’s all about that search function In June, my...
After years of seesawing relevance and start-and-stop attempts at actually making money, two new Twitter features that allow users to monetize their content are opening up. Because I recently wrote about Substack and content monetization in general, this led me to ask: What content will...
When it comes to brand messaging, a fatal error is leaving your topline messages (like your value proposition, full list of benefits, how you’re different, how it works) open to interpretation. I was recently reminded of this when doing a consult with a tech startup. The...
I talk about the importance of using marketing to create connections all the time. But I suddenly realized that if you don’t have good social skills, creating connections and enjoying marketing success is pretty much a mission impossible. What is marketing success anyway? This could be a...