Go to any networking event, and you’ll meet at least one person whose company desperately needs a better value proposition. In fact, they need my friend Josh’s sex or Tylenol method of clearly articulating what they do. Josh left behind the CMO life to help technology...
Our clients almost always have three goals: increase brand awareness, increase number of leads and increase sales. Of the three, brand awareness is tricky to measure. Three metrics (detailed – along with many others – in this article) can help. How to measure brand awareness Wouldn’t it...
Is influencer marketing dying? The business media say no, but a consumer study I just read says otherwise. Needless to say, I was surprised. Don’t we – as consumers – look to others for recommendations? We turn to friends and family, total strangers and influencers (thought...
If you are new to the world of blogging, welcome! This short blogging for beginners guide will make sure that you don’t forget seven things that are critical to your success. Blogging for Beginners: 7 Critical Steps Most New Bloggers Skip 1. Do your keyword research If someone’s...
I talk a lot about clear, crisp and straightforward copywriting – but what does that look like? In honor of my kids’ first week of school, it’s time for a little lesson. This lesson comes courtesy of my son’s 8th grade Civics and Economics Honors teacher....
When you were busy working, you probably missed these big social media updates. Since they will affect your marketing strategy, let’s dive in! LinkedIn targeting: build a better ad Lookalike audiences have come to LinkedIn! Ok, they call it “Audience Expansion” but it’s the same thing. Create...