Marketing is all about building relationships. The first step on that journey is to create brand awareness. Once you do that, you have the golden opportunity to build a relationship so strong that you then create brand preference.    I was reminded of this in a blog...

After an insanely busy month, I started catching up on my reading last week, and an article on engagement and usage of social media apps caught my eye. I used it as a jumping off point for two lists – which social media apps are...

As a professional copywriter, you’d think I’d be worried about AI bots like ChatGPT that can supposedly write as well as a human. I think its potential is over-hyped. And I’m not the only one.    Last week, The Atlantic covered this topic. I think their staff...

Back in June, I wrote about some really terrible marketing I had been subjected to so far this year. Well guess what? The marketing mistakes just keep on comin’.    I find no joy in pointing out others’ mistakes. We are all human, and we all mess...

Skip to content