Every month, I check Google Analytics to see what web pages are getting the most traffic. And every month, I wonder, “How the heck are these my most popular blog posts?” Don’t get me wrong, I don’t think there’s anything wrong with these blog posts. Obviously,...
Back in May, I received a piece of mail that a lot of people fear: a summons for jury duty. For weeks, I dreaded my appearance date. But I’m so glad I served, because I can’t stop thinking about what I learned about marketing that...
A couple of weeks ago, I talked to my friend Adam Di Frisco, an SEO expert, to find out what he’s seeing in the SEO world right now. Specifically, I wanted to know how AI is changing search. It was a fascinating conversation. A little more...
It’s that time of year! Time to review marketing trends for 2025 that are relevant and doable for small businesses. This time, I found four. As usual, every year, I find repeats from the past. Yes, we know videos on social media are supposed to be...
I have been blogging for umpteen years, so my content marketing advice is scattered among many, many blog posts. “Why not pull my favorite advice into one spot?” I wondered. I hope you find it helpful. My top content marketing advice Listen first At the risk of sounding like...
How much do you spend on marketing? Is your business like Papa Bear, not spending enough? Is it like Mama Bear, spending too much? Or is it like Baby Bear, spending just the right amount? Most people don’t know. Figuring it out can help you in so...