Because search engines like to see lots of relevant content on a company website, blogging is critical to getting found online. You can’t get found unless you optimize your web pages (including your blog posts), which is where Yoast comes in. This WordPress plug-in is...
Is direct mail back? I think the answer might be yes for a pretty straightforward reason. Our email inboxes are constantly overflowing. I have been known to delete hundreds of marketing emails at a time – without even looking at them. I’m sure you’ve done the same. Snail...
If your small business has been around a while, you likely have created a big stack of blog posts, shot a bunch of videos, written an ebook or two and gathered testimonials. Instead of creating even more new stuff, save yourself time and do one...
At its core, marketing is about successfully communicating. Though much of our communication in the 21st Century takes place in email and on social media, we still have marketing conversations on the phone, in person and via video calls. It’s critical to ensure those in-person...
We recently received a flurry of requests to create email lead nurture campaigns – all because one client saw so much success with the campaign we created for her that she told everyone she knew. Talk about awesome word-of-mouth! Because it’s very easy to get this...
The word “audit” might cause you to run in the other direction, but fear not! A website content audit is not scary. In fact, doing one can help make you stand out from the crowd and generate new and better leads. Below is an outline of...