In 2015, I learned a very hard lesson. I had already been in business for six years when I was scolded for not knowing what my marketing budget was. It made me feel like a fraud – especially since I own a marketing agency. I have...
When it comes to marketing, people are excited about the new - new platforms, new methods and new tools. You rarely hear about the old school marketing tactics that still work. Well, I was recently featured in this article on G2 in which I – and...
Every industry has bad actors who screw over clients. This is particularly true in marketing. I have heard some horror stories, most involving marketing companies who ghost clients. Some people are super sneaky – what we call “an eel in snake’s clothing” (h/t to Disney’s Robin...
It’s hard to be objective about your company’s website. Even if you didn’t write the content, you are too wrapped up in the company to take a cold, hard look at it. So … here are five ways to tell if your web content sucks. Your...
You know an email newsletter is a great way to stay top-of-mind with clients. But when it comes time to put one together, you freeze. Writer’s block sets in and you draw a blank – never mind that you know your clients inside and out. The...
Last week, I read an article that changed my life – the part that is consumed by being CEO of a marketing agency. As it turns out, we’ve been measuring content marketing all wrong. In this article, Robert Rose lays out his argument. You don’t need...