Monika Jansen searching with binoculars

Just Write Blog

  Marketing is a lot of work. It requires time, brain power, and money, yet far too many companies (of all sizes) focus their marketing on acquiring new leads. It’s even more important to re-engage past clients and leads who never converted.   The statistics back up this...

  On a recent hike with my dog Marley, I started thinking about ways to improve email marketing. The number of emojis popping up in B2B email subject lines got me thinking. “They must improve open rates,” I thought. “But by how much?”   Then I started wondering...

A couple of weeks ago, Nicole Krug and I did a fun AI marketing challenge. It was a ChatGPT versus Bard face off – who would win?    Well, suffice it to say that I am not worried about my job as a copywriter (and I’ve already...

  If your social media engagement sucks, this article is for you. So many factors go into a successful strategy. Many of them you can control, but some you cannot.    Enough with the chit-chat. Let’s dive in.    What to do if your social media engagement sucks   We are going...

A few weeks ago, my friend Brad asked how to reach people who are unreachable – the busy business owners, the principals in large firms, the leaders who run multi-million dollar organizations. Marketing to the C-suite can seem like a mission impossible, I told him....

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