No matter what your goals are, social media marketing success boils down to one thing: an engaged audience. Let’s say Brand A “only” has 1,000 followers on Instagram, and 500 of them actively like, comment or click on posts. Compare that to Brand B, which has...
Ernest Hemingway was not only one of this country’s most brilliant writers, he was also a very enthusiastic drinker. Ok, fine, he was a drunk. If he was writing, you can bet he was writing while drunk. I’m not advocating you become an alcoholic to improve...
I know marketing can be especially hard to keep up with, so I’m going to share the best kept marketing secret. Some of the world’s best marketing tips and educational content are hidden in plain sight. Those marketing platforms you use? They are built by companies...
A human approach to content marketing begins and ends with being vulnerable. No, it is not the same thing as being weak. As Brene Brown says: "Vulnerability is the core, the heart, the center of meaningful human experiences…. What most of us fail to understand...
The brands and people who stand out on social media have a very clear visual brand. As soon as you glimpse their post, you know who it is. I am working on this for myself right now, so I turned to my friend Kaytie, a...
Less than two hours after I sent out our most recent email newsletter, a former client reached out. “I have been wanting to do a series of thought leadership articles, and your recent blog post reminded me to get going,” she wrote. “When can we...