I’ve never finished reading a book and then immediately opened it up and started over again – until this summer. This book completely changed the way I think about customer service and further confirmed my belief that doing it right can be a huge differentiator for...
Fellow marketers, are you guilty of thinking about social media and your SEO strategy as two different part of the marketing puzzle? It’s a huge mistake, but nothing that can’t be fixed. In fact, social media and SEO are tightly intertwined and can feed off each...
Last month, my husband, kids, and I sat down to lunch at a beachside restaurant on Long Island, New York. I asked the waitress if I could swap out one kind of cheese for another on a salad. That answer was an unequivocal, “No.” “Really?” I...
When potential clients and I first discuss the costs associated with blog writing and management, some of them get sticker shock. Blog writing is an art and a science, and just like anything else, it takes a lot of practice and experience to get good...
Back when SEO first took off as a professional discipline, the gurus acted as puzzle solvers more than writers. They fiddled with keywords and linking strategies until they cracked the code of higher search rankings. Many of these strategists used so-called “black hat” tactics –...