New Client: “What do I need to know about how ghostwriting works? I mean, how do you make sure the blog posts you write for me sounds like me and not like you? Oh, and how do you write about my business when you don’t...
A couple of months ago, I had lunch with someone who is new to marketing, and she wanted to run a few projects by me that she’s working on. Is there a better way to do this? How should I manage this? Which app or...
I’ve never finished reading a book and then immediately opened it up and started over again – until this summer. This book completely changed the way I think about customer service and further confirmed my belief that doing it right can be a huge differentiator for...
Fellow marketers, are you guilty of thinking about social media and your SEO strategy as two different part of the marketing puzzle? It’s a huge mistake, but nothing that can’t be fixed. In fact, social media and SEO are tightly intertwined and can feed off each...
Last month, my husband, kids, and I sat down to lunch at a beachside restaurant on Long Island, New York. I asked the waitress if I could swap out one kind of cheese for another on a salad. That answer was an unequivocal, “No.” “Really?” I...