If you are just getting started with your small business, you need a basic marketing strategy that is straightforward and avoids all the bells and whistles. There’s plenty of time for fancy strategy down the road. Right now, you just need to get on the...
You know how you can’t judge a book by its cover? The worst marketing agency I ever heard of was hiding behind a very sleek façade. This story still makes me shudder. An attorney had spent $30,000 in six months on a search engine optimization strategy...
Quick, easy, direct, useful, simple, valuable, now. These are all great words, and they’re ones you probably already use in your marketing copy. But if you want your headlines and calls-to-action to really stand out, you need power words. I curated the list below from this...
It drives me nuts to hear small business owners say, “I can’t be bothered with blogging.” OMG people. I’m not just saying this because I love blogging or because we offer blogging services, but because it’s true: blogging can grow your small business. Here’s how: 1. Blogging...
Twitter chats are an often-overlooked social media marketing strategy, which is a shame. They can be super fun and worthwhile – if you approach it with the right mindset. A couple of weeks ago I guest hosted the always awesome #BizHeroes Twitter chat. My chat’s topic?...
We’re nearly halfway through 2017, so you’re probably wondering why I’m writing about social media marketing trends now. Well, trends don’t only pop up in December or January. Trends can start – and gain steam – any time of the year. Here are eight social media...