Over the course of my copywriting career, I’ve worked for many companies, both as a freelancer and full-time employee—and I’ve seen some seriously dumb marketing shit happen. It doesn’t matter if the budget for a campaign was $10,000 or $10—I’ve seen marketers put their companies at...
When new “work” friends ask me about my business, I am invariably asked how I get clients. I always feel super lucky to respond, “Referrals. I have an awesome network.” Even better: I don’t attend networking events anymore. Better than that: People tell me they’ve heard my...
Eons ago, I took time out from the corporate world to be a personal chef. Yup, it was a pretty cool job. Yup, I am a really good cook. Yup, I had some weird-ass clients – and some weird-ass potential clients. I remember this one guy...
We’ve all had shit bosses. All of us. My biggest one was my first boss at my first job out of college. I was fresh-faced, full of energy, and raring to go, so having a shit boss was like hitting a brick wall at 60mph....
One of the best things about my job as a copywriter is writing for very different clients on a regular basis. As you can imagine, I learn a lot on the job – like these seven awesome things: 1. Fat Tails Are Not a Drink Before I...
Customer interviews are probably the smartest content you can add to your website or blog. These interviews allow customers to tell your company’s story to prospects—and help guide and encourage those prospects to purchase. If you aren’t already conducting customer interviews, now’s the time to start....