I listen to A LOT of Copyblogger podcasts. Their advice has improved my copywriting over the past eight years and I’m thankful for every bit of information I’ve absorbed. One of the things I’ve heard them say several times throughout many different topics is: “Be...

New Client: “What do I need to know about how ghostwriting works? I mean, how do you make sure the blog posts you write for me sounds like me and not like you? Oh, and how do you write about my business when you don’t...

A couple of months ago, I had lunch with someone who is new to marketing, and she wanted to run a few projects by me that she’s working on. Is there a better way to do this? How should I manage this? Which app or...

You came up with an amazing product. You provide outstanding customer service. You go above and beyond for your clients. So, how do you let the world know all of this? “Check out our recent awards!” “We just got a five-star review on our app!!” “Our latest gadget has three compartments for easy storage!!!” “Stop by booth #117 where we’ll unveil our latest products!!!!”

Fellow marketers, are you guilty of thinking about social media and your SEO strategy as two different part of the marketing puzzle? It’s a huge mistake, but nothing that can’t be fixed. In fact, social media and SEO are tightly intertwined and can feed off each...

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