Snippy and antagonistic emails that feel like you were just bitch-slapped. A staff that is so disorganized a simple process turns into a convoluted mess. Requests that are just so nuts you start wondering about the mental stability of your client. If you haven’t run into any of...
Google can be a clever creature. Once you finally figure her out, she up and changes the rules on you – again and again. While you could hire a full-time Google specialist to keep dibs on the mysterious search engine and give your website a tune-up...
If the proposals that you send to prospective clients are more than a couple of pages, stop. Just. Stop. What on god’s good earth are you doing to your clients? Seriously, you are torturing them. They do not have time to read your novel, and you don’t...
In the twelve years I’ve had my business (five years unofficially, seven years officially), I’ve made plenty of stupid mistakes - but I've also learned valuable lessons. Here's a non-exhaustive list of the stupid stuff I've done and business lessons learned - so you don't...
Over the course of my copywriting career, I’ve worked for many companies, both as a freelancer and full-time employee—and I’ve seen some seriously dumb marketing shit happen. It doesn’t matter if the budget for a campaign was $10,000 or $10—I’ve seen marketers put their companies at...