If the proposals that you send to prospective clients are more than a couple of pages, stop. Just. Stop. What on god’s good earth are you doing to your clients? Seriously, you are torturing them. They do not have time to read your novel, and you don’t...
In the twelve years I’ve had my business (five years unofficially, seven years officially), I’ve made plenty of stupid mistakes - but I've also learned valuable lessons. Here's a non-exhaustive list of the stupid stuff I've done and business lessons learned - so you don't...
Over the course of my copywriting career, I’ve worked for many companies, both as a freelancer and full-time employee—and I’ve seen some seriously dumb marketing shit happen. It doesn’t matter if the budget for a campaign was $10,000 or $10—I’ve seen marketers put their companies at...
When new “work” friends ask me about my business, I am invariably asked how I get clients. I always feel super lucky to respond, “Referrals. I have an awesome network.” Even better: I don’t attend networking events anymore. Better than that: People tell me they’ve heard my...
Eons ago, I took time out from the corporate world to be a personal chef. Yup, it was a pretty cool job. Yup, I am a really good cook. Yup, I had some weird-ass clients – and some weird-ass potential clients. I remember this one guy...