Most people would agree that marketing’s primary purpose is generating leads at the top of a sales funnel. Marketing success is evaluated on the ROI of activities: the number of leads and qualified leads generated and how fast those conversions happen. What happens after that...
My favorite bloggers and brands don’t create content just because someone told them to. They create content that stands out. They are creating content to have a positive impact on/help people and to help their companies grow. The content is typically from a different viewpoint and...
Because search engines like to see lots of relevant content on a company website, blogging is critical to getting found online. You can’t get found unless you optimize your web pages (including your blog posts), which is where Yoast comes in. This WordPress plug-in is...
Is direct mail back? I think the answer might be yes for a pretty straightforward reason. Our email inboxes are constantly overflowing. I have been known to delete hundreds of marketing emails at a time – without even looking at them. I’m sure you’ve done the same. Snail...
If your small business has been around a while, you likely have created a big stack of blog posts, shot a bunch of videos, written an ebook or two and gathered testimonials. Instead of creating even more new stuff, save yourself time and do one...
At its core, marketing is about successfully communicating. Though much of our communication in the 21st Century takes place in email and on social media, we still have marketing conversations on the phone, in person and via video calls. It’s critical to ensure those in-person...