My small business owner friends and I talk a lot about marketing. What strategies deliver results? How many touches does a prospect need before they buy? And my favorite: Do you even need to use social media for marketing? That last one is a biggie. Ever...
Yes, I know that upselling is a sales strategy and that I am a content marketing expert. However, I have been running into some terrible upselling strategies, and I feel compelled to talk about it. Also: upselling can undo all the hard work that went into...
If you have never outsourced marketing, you might think you just hand off all marketing, shut the door, and call it a day. But that’s definitely not how to work with a marketing agency. We are your partner in this. We help you, but we also...
I am asked a lot of email marketing questions – especially when I suggest starting (or restarting) a regular newsletter. In fact, this is such a popular subject that it’s the discussion topic for my upcoming Ask Monika Anything (About Marketing) session on April 19. Let’s...
Want to put your best foot forward and hit your marketing goals on social media? Start by avoiding these social media marketing mistakes, which might drive you crazy too! 8 social media marketing mistakes that drive me crazy Not using hashtags at all One of my clients falls...
Back when my agency was new – 2009 – webinars were all the rage. I attended a lot of them – and I learned from a lot of them. But it’s 2025 and things have changed a lot. So if you want people to actually...