If you’re a Mailchimp user, you got an email last week about their new Mailchimp Marketing Platform. I dug into the details to see what it means for our clients and for us (we use Mailchimp, too). I’m pretty stoked about it. Here’s why. Why we’re excited...
It’s truly depressing to create great content that gets zero attention. Here are some questions to ask if no one is reading your blog – and what to do about it. If no one is reading your blog … are you sharing them? To paraphrase that famous...
Last week, I flew to and from Toronto in one day to present at a conference for talent acquisition professionals. Time will tell if this public speaking gig will generate leads or result in any new clients. Here’s what I did to help ensure this opportunity...
A few weeks ago, I participated in Career Day at my daughter’s high school. The sophomores I talked to mostly cared about the lollipops I was handing out. I didn’t talk to all 600 of them, but the students I did talk to inadvertently reminded...
Business growth relies on lead generation, and in our digital world, lead generation relies on being “findable” during micro-moments. Here’s what that means, why it’s important and how to make sure you’re “findable”. What are micro-moments? Micro-moments are the instant when your potential client thinks, “Goddammit, I need...
Last week, I participated in Career Day at my daughter’s high school. (Yes, I’m that old. Well, I’m 44, which doesn’t feel that old, but some days I definitely feel like I'm 104.) Anyway, I realized I needed to do something cool to engage the...