My friend Kim, a brilliant sales consultant (who loathes and does not recommend cold outreach), requested I write about how to improve your blog with better titles and headings. This is actually one of my favorite topics. I spend a lot of time thinking about titles...
It’s been more than two years since ChatGPT burst onto the scene. In 2023, I wrote that I am not worried about it, and today, I am here to tell you that AI is not coming for my job anytime soon. How do I know...
Anyone frustrated with the time and effort you put into social media? It’s definitely hard to keep up with what to do where and when, but understanding social media marketing best practices definitely helps. Like anything else in life, you get out of social media marketing...
Yes, you should bother with print (if it makes sense for your brand). A marketing brochure isn’t a relic, no matter what digital marketers might tell you. Print marketing is more memorable than digital Since it’s tangible, you can touch it, hold it, look at it. And...
It’s that time of year when business owners evaluate this year’s performance and figure out our goals for next year. One thing I’m reviewing is my lead nurturing strategy. I’ve got my sales tracker open, and I’m looking at which projects came through, which didn’t,...
When I see bad advertising copy, I have to say something. Especially when it’s produced by a luxury brand that (I assume) can do better. My latest example comes from Windham Mountain Club via an advertorial in the New York Times Magazine (that my mom mailed...