I don’t know why, but somehow some people still believe that social media marketing can be turned on and off like a light switch.   Exhibit A: Last week, I got a frantic email from – let’s call her Abby – asking for help with social media...

I’ve been seeing far too many website home pages lately that are a hot mess of too much information and no organization. Repeat after me: “I don’t need to put everything plus the kitchen sink on my website home page.”   Say it a few more times...

I recently stumbled across an article that dove into the difference between B2B and B2C marketing. Some of the advice was solid, but overall, I didn’t agree with a lot of what was said. In short, the author forgot to mention something that is fundamental...

A few weeks ago, I wrote about Clubhouse, the audio-only social media app that is taking the world by storm. After asking a few friends what they liked about it, I was stoked to try it out. So I did. And this is the story...

How many times have I told you to watch your email open and click-through rates? A lot, right? It recently occurred to me that I've never covered specifically how to carry this out. This blog post fixes that. Let’s dive into the details of how...

For years, I’ve been writing about how to use LinkedIn properly, but we’ve reached a new low. More people are abusing LinkedIn, and it’s getting out of control.   It’s so bad that even LinkedIn is now asking people to knock it off.   Stop sharing dog photos –...