Whether you’re crunched for time or feel completely out of ideas, here’s your get-of-jail-free card: update old blog posts.   This is not a new idea, but it’s one I had forgotten about until this morning. I was being a good marketer and reviewing my website’s Google...

Yes, website copy – not just website design – can make a huge difference to your bottom line. A massive website redesign I recently worked on for a nonprofit saw traffic and leads nearly double less than a month after it launched.   This nonprofit already had...

In the marketing world, we’re always experimenting with content to figure out what drives social media engagement. I recently found an infographic that sheds some light on this topic.   Note I said “some.” The data below is not a magic bullet, but it may be helpful...

I have an email marketing resolution for you: commit to A/B testing emails this year and watch your efforts really start to pay off. You’ll see higher open rates and click-through rates. Spend some time studying the results, and you’ll have a much better understanding...

Are you ready to master LinkedIn marketing this year? Sweet! If you’re a lawyer, Realtor, consultant or coach, building thought leadership on this platform can make a big difference to your marketing and business goals this year.   Let’s not waste any time, then. These ten tried-and-true...

User generated content (UGC) is not a new concept in marketing, but 2021 might be the time we all finally embrace it. Many of the reasons are related to – you guessed it – the pandemic.   I recently read that UGC is more trusted than brand-led...