One of the best things about my job as a copywriter is writing for very different clients on a regular basis. As you can imagine, I learn a lot on the job – like these seven awesome things: 1. Fat Tails Are Not a Drink Before I...
Customer interviews are probably the smartest content you can add to your website or blog. These interviews allow customers to tell your company’s story to prospects—and help guide and encourage those prospects to purchase. If you aren’t already conducting customer interviews, now’s the time to start....
Last week, I did something super fun: I held office hours at the WeWork coworking space in Dupont Circle in Washington, DC. Not only did this pry me away from working solo at my dining room table for a few hours, but I got to...
Your challenge: In 140 characters or less (sometimes more, depending on the social platform) you need to explain who you are, what you do, why you do it—oh, and it wouldn't hurt to show a little flair. Got it? Okgo! Yeah, not so fast. Writing an about...
One of the hardest questions I ask my clients is, “What kind of tone of voice are we going for?” Their answer: [Long pause] “Um, I’m not really sure?” I really need to stop being so mean and just ask them to point me to websites they...