When you’re scrolling through your LinkedIn feed, do you ever see a company page pop up – unless it’s an ad? Me neither. (The only company pages that I do see are the ones I also manage.) They are basically invisible, which makes me wonder...
I love making money. Who doesn’t? But as much as I’d like to fix your small business marketing all at once (and earn a nice big pay day), it’s not practical. Or necessary. I have surprised many new clients by telling them this. Here’s the thing: It would...
If you need another reason why ChatGPT is NOT a copywriter, I have a story for you. I had to fix an article written by ChatGPT for a client last month. Remember people: ChatGPT is a search engine. It scrapes the internet for content, mushes that...
Over the summer, I spoke with a prospect who wants to accelerate sales for his healthcare app (which is really cool and I hope it succeeds). I flat out told him I’m not a sales expert, but I could certainly help with some marketing tools...
Copywriters are not perfect, and sometimes we don’t deliver on expectations. If this happens to you, don’t panic. You just need to learn how to give feedback to your copywriter so they hit the next draft out of the ballpark. All my tips below are based...
One important tool in every marketer’s toolbox is lead magnets. Offer prospective clients something of value for free, and, in theory, you will generate lots of leads. They can be of any medium – video or print. They can be checklists, tutorials, ebooks, worksheets, etc. But...