For years I’ve talked about how important creating and sharing useful content is to building thought leadership. Until I came across Mark Schaefer’s blog post on this topic earlier this summer, I hadn’t thought about how to measure thought leadership. Like so many things in marketing,...
Something has always puzzled me as a copywriter – why are so many professional bios so boring? You’re not boring. What you do is not boring. So why does your bio read like a dry resume – or worse – sound like everyone else in...
A couple of months ago, I wrote about how to find a great website designer and developer who isn’t going to leave you in the lurch or create a website you hate. Someone asked me how to find a great marketing professional that specializes in...
Over the years, I’ve had clients ask me to work on their calls-to-action (CTAs). In nearly every case, they were terrible – vague and unexciting. So today, let’s talk about how to write a better call-to-action. This is especially important for all of you who don’t...
If you’ve been following me for a while, you know I talk about the importance of brand messaging guidelines. Once you have them, you and your team will always know what to say about your company. But you might ask, “Where and how am I supposed...
This year, a marketing agency that I’ve worked with forever made me their in-house content marketing director. Because I work closely with their in-house SEO experts, I have been learning a TON about Google’s SEO and content guidelines. (Yes, I still have plenty of other clients!...