My company acquired a small social media marketing agency on January 1 of this year. (Thank you, it is pretty great, but my god, it’s been so much work!) As I’ve talked to all these new clients, I have been fielding the same question over and...
In two days, I’ve had two conversations with potential clients about how to build thought leadership. If this is also one of your goals for 2019, here’s what I told them to do: How to build thought leadership This is not rocket science, which is why I...
Gearing up for a fabulous 2019? If you are, then one of the things you might be working on is a new sales presentation. This is such a great opportunity for you to shine, leave a lasting impression and convince a prospect that you are...
As I was writing my annual blog post about marketing trends that are most relevant to small businesses, I began to wonder about predictions from years past. Which past marketing trends evolved from a trend to a best practice, and which ones disappeared? I opened up...
I always laugh when I read marketing trend articles for the new year. So many of the supposed “new” trends are not new at all. In fact, I’ve found that only a small handful are. So I’ve rounded up the best content marketing trends for...
Have you been ignoring Facebook and/or Instagram Stories for marketing? Some new intel suggests that is a bad idea – because it’s the future. I was casually reading about Stories in this article, but I quickly sat up and started taking notes. The article is pretty...