A client is currently fretting about her email marketing list. Are the right people on the list? Why are people unsubscribing? And who are some of these people, anyway? The questions are completely legit. We already answered them, but if I were to provide a comprehensive...
When you’re an expert in something, you forget that not everyone else is. Because website content, user experience and design best practices are like second nature to me, I now realize I was wrong about DIY websites. They are not a good idea. Unless you are...
When you consider that 2.75 million blog posts are published each day on WordPress websites alone, it might be time to start questioning the future of business blogging. How the heck are you supposed to get noticed when such a staggering amount of content is appearing...
When the going gets tough – and my god 2020 has been a year – the tough need to stand out. This is where brand messaging guidelines come in. And this is why every company needs them. Brand messaging guidelines will help you gain clarity on what...
Scrolling sliders (also called carousels and rotating offers) are a huge no-no on your website – especially on the top of your home page. They are not cool, edge-y or useful. In short, they’re a total waste. Here’s why: People ignore scrolling sliders Just like we ignore banner...
A successful marketing campaign arrives in the right place, at the right time, with the right message. I know that’s not super helpful, which is why we get asked, “What time should we send marketing emails?” I wish I had a straightforward answer. It really depends...