20 Jul 10 Easy Marketing Projects That Can Drive Sales
There are so many easy marketing projects out there that are easily overlooked by small business owners. Understandable – we’re all busy! Let’s run through ten that can have a positive impact on your sales.
1. Set a manageable goal for each quarter
It’s so easy to get carried away the beginning of the year and set big, lofty goals for your business. Then you get busy, and those goals quickly go the way of New Year’s resolutions.
Instead, set one goal for each quarter that is manageable for you. It can be as simple as “learn how to write a great email subject line” (see below!) or as complex as creating an editorial calendar for your blog, newsletter, social media marketing, and advertising.
2. Create a landing page
A landing page is a page on your website that you want people to visit so they can take action – like sign up for your newsletter or download a freebie. Landing pages are important for converting people into leads (and getting them into the sales funnel), and that means the copy needs to be short and high-impact.
They are also critical to the effectiveness of your online advertising, which brings me to my next point.
3. Advertise online
Advertising online is not expensive, but it is a great way to reach a lot of new people quickly. Give it a try, whether you do Google ads, promoted posts on Facebook, or something else.
4. Commit to a regular newsletter
Sending out a monthly newsletter to your main list will keep you top of mind, and it doesn’t have to take long to put together. Highlight your latest blog posts, add a quick tip, insert a behind-the-scenes image, and away you go. Aim for short, valuable, and fun. The Sunday New York Times this is not.
5. Learn how to write a great email subject line
The key to getting emails opened (and hopefully read) is dependent on a fabulous email subject line. Give me a hint of what’s inside your email, and don’t be afraid to play into FOMO (the fear of missing out).
6. Use ONE social media channel
Pick the one social media channel that your ideal client is most active on, and master it. Put all of your energy and best ideas into it, stay up-to-date on the latest trends and best practices, and feel free to ignore the others.
7. Share testimonials
Start asking your happy clients for a short two- to three-sentence testimonials that you can share on your website, social media, and even in email. They don’t take long at all to collect, but the credibility they lend your business can have a big impact.
8. Do some live video
With the amount of video that is consumed on a daily basis (55% of people watch video every day!), you are missing out if you’re still ignoring video. The easiest way to create videos is by doing live video. All you need is decent lighting and an outline of talking points to get started.
9. Look at your metrics once a month
Look at Google Analytics to understand where your website traffic is coming from and what people are doing once they get to your website. Look at social media metrics to see what content people engage with. Look at your email open and click-through rates. Pay attention to what is going on in your digital world so you can continually make improvements!
10. Hire someone to do SEO
This might feel like I’m cheating to suggest you hand off a project to a company, but I’m not. SEO is very specialized and very hard to do correctly. Optimizing your website for search is not a DIY project. Work with an agency that has proven results, and make the investment. You’ll be glad you did.
Need help with one, some, or all of the above?
Even though they might be easy marketing projects, they do require time and energy. We can help – shoot us a note today!