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5 Unusual Content Marketing Strategies

I follow a bunch of marketing influencers and thought leaders; it’s how I keep learning and growing as a marketer. One of my favorites, Jeff Bullas, recently published a guest blog post on his site that was all about content promotion. These content marketing strategies go beyond the usual “share on social media”, and a few were even new to me.

Because great ideas are always worth spreading, here are my favorites.

5 unusual content marketing strategies

Keep in mind that the goal of your content marketing strategies is to get your ideas in front of people so you can capture their attention and eventually convert them into leads and clients.

OK, I feel better now that I said that. Let’s dive in, shall we?

1. Become active on Reddit

I learned a long time ago that Redditors are intelligent and dedicated to authenticity. If they sniff any type of marketing, you’ll be burned. If you drop a link into a conversation, you’ll be banned from the site. They don’t fool around.

But there is a way to get your content on Reddit, and that’s by become a Redditor. Join conversations, and start conversations. If you share valuable information on the right subreddit, you could get a lot of traffic to your website.

This guide will help you get started as a Redditor.

2. Use Click to Tweet

Click to Tweet is a free tool that makes it super easy for people to share your content. It’s a win-win, making it one of the most popular content marketing strategies. You reach more people, they share great information on Twitter.

Here’s how it works:

Download the plug-in on your WordPress website. Highlight a phrase or sentence that you want people to share. Click on the Click to Tweet button in your formatting bar, and voila – people can now click to tweet your brilliant ideas.

3. Gate content

Gating content is a great way to build your email list. It basically involves asking a website visitor to hand over their email address in exchange for something, like a discount code or a downloadable ebook. Did you know you can also gate blog posts? Or “bonus” content?

Like Click to Tweet, this involves adding a plug-in to your website (WordPress of course). Your web developer might have a few other options he or she likes, but here are a few I’m familiar with:

4. Mention influencers – and then ask them to share

Of all the content marketing strategies I have come across, I really love this idea. If you quote an influencer/thought leader/blogger/somewhat famous person in your field, reach out to them via email. Let them know you just wrote up a blog post in which you mentioned them, and ask them to share it.

Be sure to keep the email super short, and let them know why their audience will enjoy reading your blog post. No need to get fancy! A simple “Your audience will learn something new about this niche area of marketing” would suffice. (I just made that up, by the way.)

5. Submit content to weekly newsletters

No matter what industry you’re in, there are lots of daily and weekly roundup newsletters out there. Finding them is easy. Do a Google search for [industry keyword] + weekly roundup. I looked up marketing weekly roundup and got 54 million hits.

Most of these roundups accept submissions, and it’s worth giving them a shot. Being included will drive a lot of website traffic, but it will also increase your authority on Google (high quality backlinks will do that).

Try an idea or two out, and let me know how well it works for you! Shoot me a note here.

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