12 Nov Here’s How to Start Building Your Personal Brand
If you’re in a highly competitive industry and/or saturated market, you know how important it is to stand out. Standing out starts with building your personal brand.
Here in the DC area where I live, you can’t throw a stick without hitting a handful of lawyers. The same is true of coaches, consultants, Realtors and financial advisors. Unless they have a strong personal brand, they just kind of blend together.
If you’re in the same boat, here’s my advice.
Step 1 to building your personal brand: Establish an identity
Building your personal brand starts with this one simple question: What do you want to be known for?
An intellectual property (IP) attorney might want to be known as the go-to IP attorney for technology startups.
Are you an executive coach? Maybe you want to be known as the expert on empathetic leadership for Fortune 500 companies.
A sales consultant, meanwhile, might want to be known for helping companies with revenue in the $5 – 10 million range double sales within 12 months.
See how specific the examples are? Your identity combines of your specific expertise with your ideal client. Here’s mine:
I’m the go-to copywriter for growing companies and brands that want to stand out from the competition.
Step 2: Share your expertise
Now that we know what you want to be known for, we need to tell people. And by people, I mean your ideal clients.
This process starts with creating content. Ideally, you’ll write and publish one article every week. (I know that seems like a lot, which is why our blogging service is so popular. With a little bit of your input, we handle the writing for you.)
Once your brilliant insights are down on paper, we need to get it out into the world. Share it on the one or two social channels where your ideal clients spend the most time and send it out via email.
Now, when you share this fantastic article, don’t just say, “Hey! Here’s my latest article!” Tell them what they’ll learn when they read it.
Step 3: Listen and start conversations
Now that you have spoken (aka, shared your article), it’s time to listen. What is your audience talking about on social media? What are their pain points? And can you help them?
Once you spend time listening, you can get a conversation going. Just like in real life!
There are two ways to do this. The first is asking for feedback. When you publish an article on social media, ask a question that’s relevant to the topic and fairly easy for your audience to answer. Remember, you want to start a conversation, not prove how smart you are.
The second thing you can do is read and respond to other people’s articles and social media posts. This is where you get to share your insights and join a conversation that someone else started.
Raising your profile is very much a two-way street. Yes, it takes work, but if you want to start building your personal brand, it’s worthwhile work.