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3 Content Marketing Trends for 2019 (That Are Actually New)

I always laugh when I read marketing trend articles for the new year. So many of the supposed “new” trends are not new at all. In fact, I’ve found that only a small handful are. So I’ve rounded up the best content marketing trends for 2019 in this article.

Before we begin, let’s talk about the “new” trends that aren’t. They include:

  • Video (this trend is, what, four years old?)
  • Long-form content (which means 2,000 words plus)
  • Remarketing (great way to increase sales)
  • Authenticity (because of Millennials)
  • Strategy (this one made me slap my forehead)
  • Voice search (2018 trend)

If the above items are not already part of your marketing, time to play catch up.

5 content marketing trends for 2019

Here are the trends that are new. Note that none of the concepts are new, but their importance is.

Niche content

Marketing to a specific niche has been around for as long as I’ve been in marketing. Catering to that niche with specific content is a new trend that’s gained steam because of personalization and content saturation.

There are two ways to do this:

  1. Get really creative
  2. Find a smaller niche

I’d go with “find a smaller niche” to target, because it’ll help your business grow.

A friend of mine is a sales consultant. They’re a dime a dozen, right? Her niche is teaching sales to non-sales people at PR, marketing and advertising agencies. With that specific focus, she creates content specifically for the decision makers.

Super short content

We have seen bite-size content take off on social media. Makes sense, given that our attention spans are so short. But really, who doesn’t want to quickly interact with something fun or inspirational – and move on to the next thing.

The best way to get started is with a DIY graphic design tool like Canva. Turn questions, quotes and tips into fun images. (Don’t curate; use your own ideas instead.)

Content for current clients

Once you land a client, then what? You move onto landing the next one, right? Growing your client base is important, but we’re missing an opportunity if we only focus on new clients.

In 2019, start creating content for your current clients. Provide them with tips or hacks so they get even more value from your products or services. It’s a great way to strengthen your relationship (and keep them as a client).

What content marketing trend is most relevant for your business?

If you’re not sure what you should focus on, drop us a line. We’ll schedule time to talk about the possibilities for 2019.

Photo by from Pexels

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