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How Effective Is Content Marketing?

As we talk to our clients about marketing plans and project for 2018, inevitably the conversation comes back around to how effective is content marketing. Will blogging continue to help us get found online? Do people still download ebooks? Is all of this effort worthwhile?

In a word: Very.

Now, there are tons of content marketing stats online. Some are interesting and some are useless. I waded through articles, blog posts and reports and pulled the ones that show how effective it is (at generating leads and sales). Let’s take a look:

Content marketing is the little engine that could

Content marketing costs 62% less than outbound marketing and generates three times as many leads.

95% of B2B buyers consider content as trustworthy when evaluating a company and its offerings.

Interactive content generates 2x more conversions than passive content. (Interactive content includes quizzes, polls and assessments.)

People like to read your stuff

Long-form blog posts generate 9x more leads than short-form blog posts. (Long-form is generally considered more than 1,000 words.)

78% of B2B buyers use case studies when researching purchases.

(Interestingly, I found zero statistics for content marketing-focused white papers or ebooks but a general consensus that they are effective.)

Yup, email marketing still works

Emails with personalized subject lines are 26% more likely to be opened.

For every $1 spent, email gives back a whopping $38 in ROI.

86% of consumers would like to receive promotional emails from companies they do business with at least monthly.

Social media is marketing on steroids

LinkedIn is 277% more effective for lead generation than Facebook or Twitter.

Infographics are three times more likely to be shared on a social platform.

Native videos on Facebook have 10 times higher reach compared to YouTube links.

Video is your best friend

Social video generates 1200% more shares than text and images combined.

Video drives a 157% increase in organic traffic from SERPs.

Video on a landing page can increase conversions by 80% or more.

Convinced content marketing works?

Fabulous. If you have any questions about how effective is content marketing or need help getting your own content marketing game on, drop us a line. Whether it’s blogging, email marketing, social media marketing or something else content-related, we can help.

Sources: Social Bakers, Responsive Inbound Marketing, BrightCove, Adelie StudiosSearchEngine People, SnapApp, Curata, DemandGen, Experian, Hubspot, Hubspot againKapost, CampaignMonitor,

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